Publikationsverzeichnis 2005 - Alexandria - Universität St.Gallen

Forschungsstelle für Customer Insight
Rene Befurt
Konferenzpapier
Herrmann, Andreas ; Befurt, Rene ; Heitmann, Mark ; Kaiser, Christian: Everything for the Brand?
Conflicts between Brand Conformity and Independent Product Lines. 2005. - Proceedings of
the Conference of the European Marketing Association, S. CDrom.
Prof. Dr. Gerald Häubl
School
Position
Since 2012: Research Professor of Marketing and
Consumer Behavior, University of St. Gallen, Since
2003: Canada Research Chair in Behavioral
Science, University of Alberta, 2000 - 2007: Banister
Professor of Electronic Commerce, University of
Alberta, Since 1995: Professor of Marketing
(Assistant to Full Professor), University of Alberta
Forschungsgebiet • Consumer Psychology , • Judgment and
Decision Making , • Construction of Preferences
and Valuations , • Consumer Search Behavior ,
• Human-Technology Interaction , •
Assistive Consumer Technologies
Artikel (wissenschaftliche Zeitschrift)
Steckel, Joel ; Winer, Russell ; Bucklin, Randolph ; Dellaert, Benedict G. C. ; Dreze, Xavier ;
Häubl, Gerald ; Jap, Sandy ; Little, John ; Meyvis, Tom ; Montgomery, Alan ; Rangaswamy,
Arvind: Choice in Interactive Environments. In: Marketing Letters (2005), Nr. 16 (3&4), S.
309-320.
Buchkapitel
Häubl, Gerald ; Murray, Kyle: Processes of Preference Construction in Agent-Assisted Online
Shopping. In: Online Consumer Psychology: Understanding and Influencing Behavior in the
Virtual World : -, 2005, S. 265-283.
Zhu, Tingshao ; Greiner, Russ ; Häubl, Gerald ; Price, Bob: Predicting Web Information Content.
In: Lecture Notes in Computer Science: Intelligent Techniques for Web Personalization : -,
2005, S. 241-254.
Zhu, Tingshao ; Greiner, Russ ; Häubl, Gerald ; Jewell, Kevin ; Price, Bob: Off-Line Evaluation of
Recommendation Functions. In: Lecture Notes in Artificial Intelligence: User Modeling :
Springer, 2005, S. 337-341.
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