Publikationsverzeichnis 2005 - Alexandria - Universität St.Gallen

Forschungsstelle für Customer Insight
Herrmann, Andreas ; Heitmann, Mark ; Levav, J. ; Iyengar, S.: The Effect of Attribute Order and
Variety on Choice Demotivation: A Field Experiment on German Car Buyers. 2005. - Annual
Conference of the Society for Judgment and Decision Making, S. CDrom.
Herrmann, Andreas ; Einwiller, S. ; Wänke, M. ; Samochowiec, J.: Attributional Processes during
Product Failures - the Role of the Corporate Brand as Buffer. 2005. - Proceedings of the
Annual Conference of the Association of Consumer Research, S. CDrom.
Herrmann, Andreas ; Prykop, Catja: The Impact of Social Identification on Perceived Brand Value -
Results of a Causal Analytic Study. 2005. - Proceedings of the Annual Conference of the
Academy of Marketing Science, S. CDrom.
Herrmann, Andreas ; Schaffner, Dorothea ; Algesheimer, René: Satisfaction, Trust, and
Commitment as Antecedents of Customer Loyalty - a dynamic Analysis. 2005. - Proceedings
of the Annual Conference of the Academy of Marketing Science, S. CDrom.
Herrmann, Andreas ; Heitmann, Mark ; Prykop, Catja: Communities of Interest and Perceived
Brand Value - a latent Variable structural Equation Model. 2005. - Proceedings of the
Conference of the European Marketing Association, S. CDrom.
Herrmann, Andreas ; Heitmann, Mark ; Prykop, Catja: The Impact of Social-Identification on
Perceived Brand Value. Results of a Causal-Analytic Study. In: Proceedings of the
Conference of the American Marketing Association, 2005. - American Marketing Association. -
Tampa.
Herrmann, Andreas ; Heitmann, Mark ; Prykop, Catja: Community of Interest and Perceived Brand
Value. A Latent Variable Structural Equation Model. In: Proceedings of the Conference of the
European Marketing Academy, 2005. - Conference of the European Marketing Academy. -
Mailand.
Arbeitspapier
Herrmann, Andreas ; Algesheimer, René ; Heitmann, Mark ; Riesenbeck, Hajo: An Approach to
Profit-Maximizing Product Design on the Basis of the Platform Concept, 2005.
Herrmann, Andreas ; Tomczak, Torsten ; Heitmann, Mark: Automobilwahl online - Gestaltung von
Car-Konfiguratoren unter Berücksichtigung des individuellen Entscheidungsverhaltens, 2005.
Arbeitsbericht
Herrmann, Andreas: Der Ingenieur als Problemlöser. Verband der Industriellen Energie- und
Kraftwirtschaft, 2005.
Artikel (Zeitung etc.)
Tomczak, Torsten ; Herrmann, Andreas ; Brexendorf, Tim ; Kernstock, Joachim: Behavioral
Branding - Markenprofilierung durch persönliche Kommunikation. In: Thexis 22 (2005), Nr. 4,
S. 28-31.
Herrmann, Andreas: Online-Kontaktbörsen boomen. In: Aargauer Zeitung (2005).
Herrmann, Andreas: Man(n) flirtet zunehmend digital. In: Neue Zürcher Zeitung (2005).
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