Der Coca-Cola-Effekt von Kulturmarken
Der Coca-Cola-Effekt von Kulturmarken
Der Coca-Cola-Effekt von Kulturmarken
Sie wollen auch ein ePaper? Erhöhen Sie die Reichweite Ihrer Titel.
YUMPU macht aus Druck-PDFs automatisch weboptimierte ePaper, die Google liebt.
Literatur<br />
Allison, R. I.; Uhl, K. P. (1964): Influence of Beer Brand Identification on Taste Perception, in: Journal of Marketing<br />
Research, Vol. 3, No. 3, pp. 36-39.<br />
de Chernatony, L.; McDonald, M. (1998): Creating Powerful Brands in Consumer, Service and Industrial Markets, 2.<br />
ed., Oxford et al.<br />
Deppe, M.; Schwindt, W.; Krämer, J.; Kugel, H.; Plassmann, H.; Kenning, P.; Ringelstein, E. B. (2005): Evidence for<br />
a neural correlate of a framing effect, in: Brain Research Bulletin, Vol. 67, pp. 413-421.<br />
Gordon, G. L.; Calantone, R. J.; di Benedetto, A. D. (1993): Brand Equity in the Business-to-Business Sector, in:<br />
Journal of Product & Brand Management, Vol. 2, No. 3, pp. 4-16.<br />
Keller, K. L. (2008): Strategic Brand Management, 3. ed., Upper Saddle River.<br />
Kenning, P.; Plaßmann, H.; Deppe, M.; Kugel, H.; Schwindt, W. (2004): Die Entdeckung der kortikalen Entlastung,<br />
Münster.<br />
Koenigs, M.; Tranel, D. (2008): Prefrontal cortex damage abolishes brand-cued changes in cola preference, in:<br />
Scan, Vol. 3, pp.1-6.<br />
Lee, L.; Frederick, S.; Ariely, D. (2006): Try It, You’ll Like It, in: Psychological Science, Vol. 12, No. 12, pp.<br />
1054-1058.<br />
McClure, S. M.; Li, J.; Tomlin, D.; Cypert, K. S.; Montague, L. M.; Montague, P. R. (2004): Neural Correlates of<br />
Behavioral Preferences for Culturally Familiar Drinks, in: Neuron, Vol. 44, pp. 379-387.<br />
Wansink, B.; Payne, C. R.; North, J. (2007): Fine as North Dakota wine, in: Physiology & Behavior, Vol. 90, pp.<br />
712-790.<br />
© Prof. Dr. Carsten Baumgarth (cb@cbaumgarth.net) 21