forward – WU Alumni Magazin 2/2021

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More transparency for greater fairness One way of ensuring better female representation in senior positions is to introduce mandatory quotas for women on management and supervisory boards as well as professorships. Susann Fiedler, professor of business and psychology at the WU Department of Strategy Women are taught as children that it’s not the done thing to laud your own achievements. and Innovation, was previously a long-time opponent of such quotas: “However, even after many years of voluntary commitment on the part of companies, very little has changed for the better. If this approach is so ineffective, we obviously need clearer rules and a quota.” Establishing transparent salary schemes at the institutional level and creating a comprehensible system of bonuses can also make a difference: “Transparency uncovers lurking inequities that hopefully can then be made smaller.” Voices can often be heard claiming that women don’t actually want to hold leadership positions. Prof. Fiedler: “For many, ambition is not the problem, but rather the lack of any organizational framework to allow a stable family life.” Susann Fiedler also rejects the argument that women have to raise their profile and negotiate better: “Women are taught as children that it’s not the done thing to loud your own achievements. And if they do assert themselves more strongly, they are punished and described as cold, bossy or even hysterical.” Instead of asking women to shed their gender bias, Prof. Fiedler suggests, somewhat tongue in cheek: “We could also ask men not to blow their own trumpet quite so loudly.” Combating stereotypes Susann Fiedler would also like to see governments take concrete steps to undermine stereotypes such as “boys are boisterous and brave, girls are hard-working and creative” – attributes that even affect the allocation of tasks in the workplace. Very few children’s books have dispensed with these traditional gendered roles: “It’s in all our interests that such stereotypical portrayals are replaced by less antiquated ideas, thereby ensuring greater equality of opportunity. I think this is a clear task for education policy.” And because no one is free of gender bias, Prof. Fiedler recommends that all of us – and especially managers – become aware of our prejudices: “As a manager, I should ask myself: which tasks do I unconsciously assign more often to women? Do I ask them to organize a social event while the men should prepare a presentation for an important client?” In a similar vein: how do situations play out when women and men work together? Who dominates the conversation? And of course: how are women remunerated? From the field of decision psychology, we know the importance of such awareness. “Because then,” says Prof. Fiedler, “you can think consciously about how to avoid prejudice.” Creative ideas can also help, such as drawing lots when assigning tasks or projects. After all, stereotypical thinking is usually automatic, like our fear reflex when we see a snake. One way to foster a positive atmosphere at meetings and encourage the active participation of all employees could be, for example, to ask staff members to moderate in rotation or to jointly develop a set of discussion guidelines. From the viewpoint of diversity, there is no doubt that optimal long-term solutions can only be found when a range of voices is heard on an issue. And if government regulations are complemented by institutional self-regulation, creative ideas, personal awareness and behavioral change, then the gender pay gap will slowly but surely disappear. © Tristan Vostry Univ.-Prof.in Dr.in Susann Fiedler ist Professorin für Business and Psychology am Department of Strategy and Innovation der WU. Die Psychologin beschäftigt sich mit der Gestaltung von Entscheidungssituationen und Organisationsumwelten. Sie leitete die Gielen-Leyendecker-Forschungsgruppe „Economic Cognition“ am Max-Planck-Institut zur Erforschung von Gemeinschaftsgütern und wurde mit der Otto-Hahn-Medaille der Max-Planck-Gesellschaft ausgezeichnet. Univ.-Prof.in Dr.in Susann Fiedler is a professor of business and psychology at the WU’s Department of Strategy and Innovation. In her research work, the psychologist investigates the design of decision-making situations and organizational environments. She led the Gielen-Leyendecker research group on “Economic Cognition” at the Max Planck Institute for Research on Collective Goods and was awarded the Otto Hahn Medal of the Max Planck Society. 22 88391_WU_Alumni_Forward_2_2021_ICv2.indd 22 30.08.21 13:31
STEUERPOLITIK | TAX POLICY Eine Frage der Fairness A question of fairness Steuersysteme sind Ausdruck dessen, was die Gesellschaft vorantreiben will. In Zeiten wie diesen befinden sie sich international im Wandel. Die Wirtschaftswissenschaftlerin und WU Professorin Eva Eberhartinger und der Jurist Georg Kofler, ebenfalls Professor an der WU, erklären im Interview, wann Steuern als fair empfunden werden, warum Joe Biden eine Mindeststeuer fordert und welche Neuerungen auf Unternehmen zukommen. Tax systems are an expression of the course a society has set for itself. And in times like these, taxation is a rapidly transforming field around the world. In this interview, economist and WU professor Eva Eberhartinger and lawyer Georg Kofler, also a professor at WU, explain when taxes are perceived as fair, why Joe Biden is calling for a minimum tax rate, and what changes companies can expect in the years ahead. 23 88391_WU_Alumni_Forward_2_2021_ICv2.indd 23 30.08.21 13:31
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