POSITIVE REISEERLEBNISSE - Alexander Walther

Inhaltsverzeichnis
Introspektion .................................................................................................................... 5
Positive Reiseerlebnisse ................................................................................................................ 6
Bewertung .....................................................................................................................................22
Artefakte ......................................................................................................................... 27
Artefakte-Übersicht .....................................................................................................................28
Stakeholder ..................................................................................................................... 31
Marcel Schultze .............................................................................................................................32
Sonja Michalski ..............................................................................................................................33
Weitere Stakeholder .....................................................................................................................34
Erlebnisszenarien ........................................................................................................... 37
Upgrades / Komfort / Service ....................................................................................................38
Claims Analysis ....................................................................................................................39
Inflight-Entertainment-System ...................................................................................................40
Claims Analysis .................................................................................................................... 41
Konversation mit interessanten Mitreisenden ..........................................................................42
Claims Analysis ....................................................................................................................43
Einstimmung auf den Urlaub .......................................................................................................44
Claims Analysis ....................................................................................................................44
Metaphern .....................................................................................................................................45
Spiele ....................................................................................................................................45
Filme .....................................................................................................................................45
Komfort-Paket .....................................................................................................................45
The Plane Game .............................................................................................................. 47
Ideenüberblick ...............................................................................................................................48
The Plane Game ............................................................................................................................49
Konzept ................................................................................................................................ 49
Spieldisziplinen .................................................................................................................... 49
Ziele ......................................................................................................................................50
Bedürfnisse ..........................................................................................................................50
Erlebnisszenario ............................................................................................................................ 51
Informationsszenario ...................................................................................................................55
Claim Analysis ...................................................................................................................... 61
Wireframes ..........................................................................................................................63
Prototyp ...............................................................................................................................63
Ausblick ................................................................................................................................63
INHALTSVERZEICHNIS - 3