Bürklin Elektronik Quarterly # 02/2022 Englisch
Bürklin Quarterly is a Bürklin Elektronik magazine published four times a year with profound information on services, products and manufacturers.
Bürklin Quarterly is a Bürklin Elektronik magazine published four times a year with profound information on services, products and manufacturers.
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OPTIMIZED SEARCH<br />
SMART BÜRKLIN<br />
ONLINE SHOP<br />
THE NEW SEARCH AS A CENTRAL ELEMENT<br />
OF THE NEW ONLINE SHOP IMPROVES THE FINDABILITY AND<br />
PRESENTATION OF THE ENTIRE RANGE OF OUR PRODUCTS.<br />
TECHNOLOGY CHANGE<br />
& GO-LIVE REALIZATION<br />
As reported in <strong>Quarterly</strong><br />
#01/2<strong>02</strong>2, <strong>Bürklin</strong><br />
<strong>Elektronik</strong> has decided to<br />
change the technology in<br />
the current project and as<br />
a result to realign the project.<br />
Our implementation<br />
partner Bits&Minds GmbH<br />
will develop a storefront for<br />
us based on our individual<br />
<strong>Bürklin</strong> requirements -<br />
the shop window into our<br />
range of electronics products.<br />
Together we plan<br />
to realize an anticipated<br />
Go-Live of the new online<br />
shop in the first half of<br />
2<strong>02</strong>2.<br />
INSIGHTS INTO<br />
THE OPTIMIZED<br />
BÜRKLIN SEARCH<br />
On the following pages<br />
we would like to introduce<br />
you - dear customers and<br />
suppliers - to the heart of<br />
our new online shop in detail<br />
- our optimized <strong>Bürklin</strong><br />
search. This new search<br />
enables our customers to<br />
find the perfect non-trivial<br />
orientation in our assortment<br />
of products – around<br />
500,000 products from over<br />
5000 well-known manufacturers.<br />
We would like<br />
to show you how you can<br />
quickly and easily find your<br />
desired products with just<br />
a few clicks, what the advantages<br />
of the new search<br />
are and much more.<br />
ACCURATE SEARCH<br />
RESULTS IN THE<br />
ONLINE SHOP<br />
What used to take place<br />
in the <strong>Bürklin</strong> store in a<br />
dialog between customer<br />
and sales staff is now<br />
in the digital age often<br />
reduced to customer´s<br />
just entering a few search<br />
terms in the online shop<br />
and getting matching articles<br />
displayed. The focus<br />
is thus on a high-quality<br />
search that enables customers<br />
to make their own<br />
product selection in the<br />
online shop.<br />
BASIS:<br />
HIGH DATA QUALITY<br />
The basis for a good<br />
search is relevant and<br />
high-quality product data.<br />
One of the key jobs of the<br />
content team is to furnish<br />
articles sold in the online<br />
ship with descriptive attributes<br />
so that the articles<br />
can be found more easily.<br />
We already reported in<br />
detail on product data<br />
management, its challenges<br />
and our PIM system<br />
Contene in <strong>Quarterly</strong><br />
#03/2<strong>02</strong>1.<br />
6 <strong>Bürklin</strong> <strong>Quarterly</strong><br />
www.buerklin.com<br />
7
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