Bürklin Elektronik Quarterly # 02/2022 Englisch
Bürklin Quarterly is a Bürklin Elektronik magazine published four times a year with profound information on services, products and manufacturers.
Bürklin Quarterly is a Bürklin Elektronik magazine published four times a year with profound information on services, products and manufacturers.
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TECHNICAL<br />
IMPLEMENTATION &<br />
CONTINUOUS<br />
IMPROVEMENT<br />
<strong>Bürklin</strong> <strong>Elektronik</strong> uses<br />
Elasticsearch as the basis<br />
for its search. The fact that<br />
Bits&Minds GmbH is also<br />
an official Elastic partner<br />
means an enormously<br />
important advantage for<br />
<strong>Bürklin</strong> <strong>Elektronik</strong>, also in<br />
the future: store development<br />
and continuous<br />
optimization of the search<br />
from a single source!<br />
All our requirements &<br />
customer needs can be<br />
implemented individually<br />
and flexible. The programming<br />
of the search and its<br />
functions is a continuous<br />
development process,<br />
which is based on facts<br />
and figures of our customers‘<br />
search behavior<br />
and continuously considers<br />
customer feedback on the<br />
current online shop.<br />
COOPERATION<br />
BÜRKLIN ELEKTRONIK +<br />
BITS&MINDS GmbH<br />
Bits&Minds GmbH has<br />
been successfully active in<br />
individual software development<br />
for many years.<br />
Due to the large wealth of<br />
experience and the high<br />
professional competence,<br />
even particularly demanding<br />
projects can be successfully<br />
implemented.<br />
In addition, applications<br />
with extensive and complex<br />
searches on large<br />
amounts of data represents<br />
a main competence<br />
of Bits&Minds GmbH. The<br />
technical implementation<br />
is always complemented<br />
with competent advice and<br />
support from the specialist<br />
department. This makes<br />
it possible to optimally set<br />
up and successfully integrate<br />
a search.<br />
OUR PROMISE TO YOU:<br />
OPTIMIZED SEARCH<br />
Our customers will find the<br />
products they are looking<br />
for easily and quickly with<br />
the help of the comprehensive<br />
search and filter<br />
functions.<br />
REAL-TIME PRICES<br />
& AVAILABILITY<br />
Prices & availability are<br />
displayed in real time –<br />
based on the data in our<br />
merchandise management<br />
system.<br />
INTUITIVE USABILITY<br />
& ORIENTATION<br />
The user-friendly design<br />
with a very good usability,<br />
an intuitive orientation and<br />
a fast-loading time will<br />
enthuse our customers.<br />
EXTENDED CUSTOMER<br />
SELF-SERVICE<br />
FUNCTIONS<br />
With extended customer<br />
self-services we create<br />
a clear added value and<br />
optimize the purchasing<br />
processes of our professional<br />
customers in the<br />
long term.<br />
PORTFOLIO DESIGN<br />
& DATA QUALITY<br />
We communicate to our<br />
customers the entire<br />
range of our electronics<br />
products in the new online<br />
shop in a user-friendly<br />
and comprehensible way.<br />
SIMPLY & QUICKLY<br />
TO THE RIGHT RESULT<br />
Since the discontinuation<br />
of the famous <strong>Bürklin</strong> catalog<br />
it is a constant challenge<br />
for us to represent<br />
this wealth of different<br />
products with all their various<br />
technical features in<br />
an online shop. Since the<br />
beginning of the project,<br />
we have put a special focus<br />
on the new search: THE<br />
ENTIRE RANGE OF OUR<br />
ELECTRONICS PRODUCTS<br />
should be comprehensible.<br />
We want to make it as easy<br />
as possible for our users<br />
- you, dear customers - to<br />
find what you are looking<br />
for. It should be a pleasure<br />
to click through the<br />
assortment and to find the<br />
matching accessories or<br />
the substitution article in<br />
addition to the article you<br />
are looking for. Searches<br />
within the online shop<br />
should quickly lead to a<br />
suitable result and further<br />
narrowing down should be<br />
effortless.<br />
WANTED? - FOUND!<br />
Basically, we can distinguish<br />
the two common<br />
types of user behavior in<br />
our online shop.<br />
1. someone is looking for<br />
a component or an article<br />
for a specific purpose. The<br />
requirements are clear,<br />
but there is some flexibility<br />
e.g. in the choice of manufacturer<br />
or form factor.<br />
2. For a very specific<br />
component is searched.<br />
Maybe even already with<br />
the corresponding known<br />
<strong>Bürklin</strong> number often also<br />
based on the manufacturer<br />
part number.<br />
We will accommodate both<br />
variants equally in our new<br />
online shop.<br />
ACCESS VIA<br />
OUR PRODUCT MENU<br />
If you are looking for a<br />
capacitor you have for<br />
example the possibility to<br />
select the corresponding<br />
category via our usual<br />
product menu or to enter<br />
via the appropriate subcategory,<br />
e.g. Wired Resistors.<br />
NEW PRODUCT FILTER<br />
ON ALL<br />
SEARCH RESULTS PAGES<br />
So far, so well known. But<br />
already in the 1st sublevel<br />
comes the first innovation!<br />
There you will find our new<br />
product filter. Here we<br />
have paid special attention<br />
to make it as easy and<br />
fast as possible for you to<br />
filter out the desired item<br />
from the product set based<br />
on different but always<br />
matching properties.<br />
The filters include some<br />
basic filters, which are the<br />
same in every category or<br />
on every search results<br />
page. For example, the<br />
manufacturer selection<br />
or filtering for in-stock<br />
products.<br />
8 <strong>Bürklin</strong> <strong>Quarterly</strong><br />
www.buerklin.com<br />
9
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