Auslandsstudium an der Salisbury University 2005/2006 - TU Berlin
Auslandsstudium an der Salisbury University 2005/2006 - TU Berlin
Auslandsstudium an der Salisbury University 2005/2006 - TU Berlin
Sie wollen auch ein ePaper? Erhöhen Sie die Reichweite Ihrer Titel.
YUMPU macht aus Druck-PDFs automatisch weboptimierte ePaper, die Google liebt.
IV. Spring Term<br />
CCorporate t St Strategic t i Pl Pl<strong>an</strong>ning i & Policy: P li Vorgehen V h Unternehmens<strong>an</strong>alyse<br />
U t h l<br />
Generic & Functional<br />
Strategies<br />
Generic Strategy<br />
M<strong>an</strong>agement<br />
Org<strong>an</strong>izational Structure<br />
Personnel<br />
Type of Participation<br />
Forms of Compensation<br />
Marketing<br />
Pricing:<br />
Promotion:<br />
Place:<br />
Production/Operations/R&D<br />
Fi Fin<strong>an</strong>cial i l<br />
How is it fin<strong>an</strong>ced?<br />
What does it invest in?<br />
Growth<br />
Tools:<br />
Porter’s Generic<br />
Strategy<br />
Fin<strong>an</strong>cial &<br />
Cost Analysis<br />
Fin<strong>an</strong>cial<br />
Analysis<br />
Liquidity<br />
Activity<br />
Leverage<br />
Profitability<br />
C Cost t A Analysis l i<br />
COGS<br />
SG&A<br />
Depreciation<br />
Interest<br />
Extraordinary<br />
Tools:<br />
Research<br />
Insight<br />
21 <strong>Ausl<strong>an</strong>dsstudium</strong> <strong>an</strong> <strong>der</strong> <strong>Salisbury</strong> <strong>University</strong> <strong>2005</strong>/<strong>2006</strong><br />
Strengths & Weaknesses<br />
(Non-Fin<strong>an</strong>cial)<br />
Functional Analysis<br />
M<strong>an</strong>agement/Lea<strong>der</strong>ship<br />
HRM/Personnel/Culture<br />
Marketing<br />
Productions/Operations/R&D<br />
Tools:<br />
Lea<strong>der</strong>ship Matrix, Cultural<br />
Analysis, Comp<strong>an</strong>y Capability<br />
Profile Profile, Functional Functional Analysis<br />
Analysis<br />
Environmental<br />
Analysis<br />
Political/Legal<br />
Social<br />
Competitive<br />
●Domestic<br />
●International<br />
Technological<br />
E Economic i<br />
Tools:<br />
SWOT<br />
Solutions &<br />
Recommendations<br />
Strategic Direction<br />
Strategic Alternatives<br />
Selected Alternative<br />
Short-Term Action Pl<strong>an</strong><br />
Long-Term Action Pl<strong>an</strong><br />
Tools:<br />
SPACE Analysis
Change language