Auslandsstudium an der Salisbury University 2005/2006 - TU Berlin
Auslandsstudium an der Salisbury University 2005/2006 - TU Berlin
Auslandsstudium an der Salisbury University 2005/2006 - TU Berlin
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IV. Spring Term<br />
MMarketing k ti St Strategy: t CCase St Studies di<br />
I.<br />
II.<br />
III.<br />
IV.<br />
Globalization Strategy<br />
eBay - the comp<strong>an</strong>y<br />
The Latin Americ<strong>an</strong> Market<br />
Alternative Strategies<br />
Conclusion <strong>an</strong>d Summary<br />
II. General Concepts<br />
II. Facts & Figures<br />
II. 1 The Soft Drink Industry<br />
II. 2 The Squirt Br<strong>an</strong>d<br />
III. SWOT Analysis<br />
Re-Positioning<br />
IV. The Re-Positioning Of Squirt<br />
IV. 1 Criteria For Segmentation<br />
IV IV. 2 The New Position Of Squirt<br />
IV. 3 New Target Markets<br />
V. Steps of Action<br />
26 <strong>Ausl<strong>an</strong>dsstudium</strong> <strong>an</strong> <strong>der</strong> <strong>Salisbury</strong> <strong>University</strong> <strong>2005</strong>/<strong>2006</strong><br />
Refreshing<br />
Surge<br />
Mellow Yellow<br />
Sundrop<br />
Mountain Dew<br />
Young, hip <strong>an</strong>d cool<br />
Citra<br />
Fresca<br />
Not so young, hip, cool<br />
Thirst-quenching
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