Analyse von Multimedia-Lern/Lehrumgebungen im Fach Marketing ...

Business Institute Berlin an der Fachhochschule für Wirtschaft Berlin Working Paper No. 20, 2004
7 Anhang
7.1 Sample Syllabus
Syllabus von der Companion Booksite von Kotabe/Helsen:Global Marketing, 3rd. ed.
2004
http://jwsedcv.wiley.com/college/bcs/redesign/instructor/0,,_0471230626_BKS_1784____,00.
html
Temple University
INTERNATIONAL MARKETING (MKT 514)
Fall 2003 - Tuesday, 7:25pm-9:55pm
TUC 1515 Market Street, 420
INSTRUCTOR: Masaaki “Mike” Kotabe
http://www.sbm.temple.edu/~mkotabe/
The Washburn Chair of International Business and Marketing
OFFICE: 349 Speakman Hall
OFFICE HOURS: 1:00pm-2:30pm, Tuesdays & Thursdays or by appointment
OFFICE PHONE: 215-204-7704
OFFICE FAX: 215-204-8029
E-mail: mkotabe@temple.edu
COURSE DESCRIPTION:
The course challenges you to think critically about global competition. As such, rote
learning of terms and concepts is not sufficient; you are prepared to take the executive’s
seat in managing business in global markets. Specifically, the course is designed to provide
you with (a) familiarity with the problems and perspectives of marketing across national
boundaries and with those within foreign countries; (b) insights into environmental
perspectives of doing business outside the home country; (c) analytical ability to make
marketing decisions facing all firms (exporters, licensor/licensee, joint venture firms, firms
with overseas subsidiaries) engaged in business outside the United States; (d) understanding
of the interfaces of marketing with other business functions, particularly with
R&D and manufacturing, (e) knowledge of tools and practices for structuring and controlling
marketing programs on a global basis, and (e) discussion of the possibilities and limitations
of the Internet in conducting international marketing.
COURSE STRUCTURE AND REQUIREMENTS:
The course is taught using a combination of lectures, case analysis and class discussion.
The textbook will give you a broad picture of what international/global marketing is all
about.
To enhance your grasp and management of various problems global marketers face, inclass
case analyses and a semester-long case writing project are scheduled. All in-class
case analyses and a case-writing project will be conducted by student groups. Eight
groups will be formed. Each group will be made up of a number of students, and will
work as a unit throughout the semester.
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