Analyse von Multimedia-Lern/Lehrumgebungen im Fach Marketing ...

Business Institute Berlin an der Fachhochschule für Wirtschaft Berlin Working Paper No. 20, 2004
7.2 Test Bank
Zwei Seiten aus der Test-Bank von Kotabe/Helsen:Global Marketing, 3rd. ed. 2004
http://jwsedcv.wiley.com/college/bcs/redesign/instructor/0,,_0471230626_BKS_1784____,00.
html
Chapter 19
Multiple Choice
1. According to the text, the Web clearly provides a unique _______________ and
______________ channel to marketers across the globe.
a. distribution, higher education
b. distribution, production
c. distribution, network
d. distribution, communication
e. none of the above.
Answer: (d) Difficulty: (2) Knowledge: (A) Page: 562
2. Amazon.com, an online bookseller, foresees that Europe could ultimately prove to
be
better place for doing e-commerce than the United States for two reasons:
a. faster delivery and high real estate prices.
b. faster delivery and low real estate prices.
c. faster delivery and complex networks.
d. faster delivery and availability of computer programmers.
e. none of the above.
Answer: (a) Difficulty: (2) Knowledge: (A) Page: 562
3. The Internet is a network of computers which are operating worldwide on a:
a. standard protocol that allows data to be transmitted.
b. simple connection.
c. network of super computers.
d. network of e-commerce.
e. network of buyers and suppliers.
Answer: (a) Difficulty: (2) Knowledge: (A) Page: 562
4. The Internet has been around for more than:
a. one decade.
b. two decades.
c. three decades.
d. four decades.
41