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12 / European Business School London Prospectus
BA (HONS) INTERNATIONAL BUSINESS - OVERVIEW
The complex and fast-moving world of international
business offers many challenges and opportunities. It
requires a workforce equipped to meet the strategic
and operational demands of an increasingly global
environment. Today’s business leaders face crucial issues
such as the crisis in world finance, questions of ethics
and corporate responsibility, and the impact of scarce
resources and climate change. Global managers need
an education that gives them the broadest view of the
complexities of the world in which they operate, both
now and in the future.
What does the degree offer?
Internationalism, innovation and
employability are the key themes of the
BA (Hons) International Business (BAIB).
You will develop a broad base of core
business, management, intercultural and
language skills which will equip you as
the leaders, strategists and decision
makers of the future.
The study of languages is a very
important feature of the degree.You will
take either one or two languages, and
spend two semesters at one of our many
partner institutions around the world.
In addition, significant periods of
work experience during your studies
will challenge you to test your learning
in a variety of real-world business and
cultural settings.
Choice and self-determination are
important aspects of the BAIB. In addition
to your core studies, you will choose from
a wide range of courses to complete
your degree, according to your interests
and aptitudes.You also have the option to
complete a major in one of eight areas.
This programme will give you an
international and cross-cultural view of the
business world, and enable you to develop
the skills and approach to lead people in a
complex and changing environment.