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18 / European Business School London Prospectus
THE EVENTS MANAGEMENT INDUSTRY
The events industry has grown significantly over the past
decade and is as diverse as it is large. Contributing £36
billion annually to the UK economy, the industry is set to
become increasingly important in years to come. Due to
the growth of the sector, events management is now a
specialist field of study. It features the delivery of many
kinds of events of varying size and complexity, and draws
on the skills and personalities of a wide range of people,
offering a variety of stimulating and rewarding careers.
All events have to be planned,
organised and managed.They can
range from small, bespoke private
functions such as weddings to largescale
exhibitions, festivals, sports
tournaments, concerts and world
events such as the Olympic Games.
Hosting large-scale, high-profile
events is a strategy often pursued by
many international destinations to
stimulate urban and social regeneration.
Many of these larger events have a
truly international dimension with
international delegates, logistics,
marketing and multiple locations.
The return on investment that
organisations demand for hosting events
is a key consideration for modern-day
event managers, together with the
increasing role of technology, and issues
such as sustainability and professional
ethics within the industry.
The BA (Hons) International Events
Management programme provides
a coherent and well-structured
education to ensure that graduates
are able to take full benefit of exciting
careers in sporting, cultural, arts and
entertainment business sectors.
John Harrison / Head of
Department of Marketing,
Strategy & Law