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28 / European Business School London Prospectus
THE EBSL INTERNATIONAL SCHOLARSHIP
The European Business School London
has established three scholarships which
celebrate the international spirit of EBSL.
Two half-scholarships cover half the fees
for one standard programme duration,
and one full scholarship covers the full
fees for a standard programme duration.
To enter the competition for the 2013/2014 EBSL International
Scholarship, please answer one of the following questions:
1 EBSL has a proud history of producing a body of
professional and self-motivated graduates.Within this
body, a strong spirit of entrepreneurial endeavour has
been engendered, resulting in many students starting
and growing their own successful businesses.Your task
is to produce a business proposal for any new venture,
indicating clearly how the new business venture will be
funded and how it will attract customers.
2 It is often said that one of the prime keys to understanding
other peoples and cultures is knowledge and ability in the
appropriate language. Discuss this proposition and explain
why you think that language learning is essential for greater
universal understanding. In researching and writing your
essay, you can discuss your own experience of other peoples
and their cultures, of languages, and of language learning.
3 ‘The amount of data in our world has been exploding,
and analysing large data sets – so-called ‘big data’ – will
become a key basis of competition, underpinning new
waves of productivity growth, innovation, and consumer
surplus…’ James Manyika et al (May 2011) Big data: The
next frontier for innovation, competition, and productivity
(McKinsey Global Institute). Discuss the rise of ‘big data’
and its implications for corporate decision making at a
strategic and operational level. How can it be harnessed
to optimise business processes and ultimately drive up
profit margins?
4 In the UK, criticism has been levelled at the
Chancellor of the Exchequer, George Osborne, for his
implementation of austerity measures in the light of the
recent economic crisis. Commentators have suggested
that these measures cannot work in isolation and that
other mechanisms need to be employed. Discuss these
suggestions and comment on the various methods
available to stimulate economic growth in the UK and its
international trade partners.