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22 / <strong>European</strong> <strong>Business</strong> <strong>School</strong> London Prospectus<br />
THE BA (HONS) INTERNATIONAL<br />
EVENTS MANAGEMENT PROGRAMME<br />
<strong>The</strong> BA (Hons) International Events Management is a<br />
full-time programme which takes place over three and a<br />
half years, divided into seven semesters. <strong>The</strong>re are two<br />
intakes each year, so you can enrol on the programme to<br />
start either in autumn (September) or spring (January).<br />
<strong>The</strong> BA (Hons) International Events<br />
Management is structured into<br />
four themes:<br />
Event Operations<br />
This provides the central and unifying<br />
core of the programme and concentrates<br />
on exploring the events management<br />
industry and the range of approaches to<br />
service operations and management<br />
<strong>Business</strong> and Management<br />
This theme complements the events<br />
operations theme by providing the<br />
opportunity for you to gain knowledge<br />
and understanding of the essential<br />
business functions of marketing, human<br />
resource management and finance<br />
Optional Languages<br />
<strong>The</strong> languages theme places the degree<br />
in the international realm by exposing<br />
you to other languages and cultures<br />
through foreign language study and a<br />
complementary period of study abroad.<br />
Special Studies for Events Managers<br />
Through a range of elective modules,<br />
the special studies for events managers<br />
theme offers you the opportunity to<br />
either extend your main studies in<br />
greater depth, or to explore more<br />
specialised studies related to your<br />
potential career destination.