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44 / European Business School London Prospectus
COURSE MODULES
BA (HONS) INTERNATIONAL BUSINESS AND
BA (HONS) INTERNATIONAL EVENTS MANAGEMENT
WITH INTEGRATED FOUNDATION
Additional English This module provides additional support in
English, partly to enhance understanding - especially of technical
terms - and partly to improve accuracy in reading, listening,
speaking and writing.You will receive appropriate support from an
English language, or business English specialist. Class sessions focus
on practising and strengthening business and academic English
language skills in listening, speaking, reading and writing in a business
English context.This module is suited to students who are having
difficulty in taking lecture notes in English, understanding assessment
questions and tasks, or writing answers.
Business Study Skills This module will help you to develop the skills
that will underpin your undergraduate studies.Through practical
exercises you will learn how to organise your time effectively, analyse
assignment questions, research using online and printed sources, write
up assignments with correct referencing, design and deliver effective
presentations and develop the skills required for working in teams.
Foundations of Economics This module introduces the way
economies operate.You will explore basic economic concepts,
and learn about both the macroeconomic and microeconomic
environment in which a business functions.You will gain insight into
how markets work and the role of the central bank in a financial
system, and look at how different countries work under different
economic systems.
Foundations of Finance and Accounting This module offers a broad
introduction to finance and accounting and introduces the key
concepts and processes of finance.You will learn to prepare and
interpret basic accounting statements.The nature and purpose of the
three main financial statements, and the accounting conventions used
in their construction, are explored.You will gain the skills to calculate
and interpret simple ratios using financial statement information.You
will learn how financial decisions are related to business strategy.
Foundations of International Events Management This module is for
students intending to continue to the BA (Hons) International Events
Management. It introduces the use of events in modern-day commerce
and the international events management industry.You will gain an
overview of event logistics, marketing, human resource management
and budgeting.You will consider the role of events and factors in their
successful delivery, as well as gaining a wider understanding of the
impact of events beyond the event organiser.
Foundations of International Relations This module creates a basic
understanding of some of the fundamental issues in the world and
the approach of International Relations (IR) in trying to describe and
analyse their complexities.You will learn about the theories of IR,
and explore topics such as human rights, international law, the role
of the state, peace and war, the global economy and global crises.
On completing this module, you will have a strong perspective on
the key issues confronting business organisations within the world of
international politics and the global economy.
Foundations of Language and Culture This module is for students
intending to continue to the BA (Hons) International Business.
Learning a language increases communicative competence, and helps
you to develop a range of other skills and competencies, from linguistic
skills to socio-linguistic, cognitive and semantic skills.You will learn
one language of which you have no prior knowledge, from a choice
of Arabic, Chinese, French, Italian, Japanese, Portuguese, Russian or
Spanish.The module is for beginners, and introduces both the language
and the societies where it is spoken.
Foundations of Marketing This module introduces the basic
knowledge of marketing you will need to further your studies in any
business-related degree programme. Businesses must adapt in order to
survive, and it is the role of marketing to identify and respond to new
opportunities.This module will give you a basic understanding of the
core concepts of marketing and their application to real-life cases.You
will gain confidence in recognising and analysing marketing situations,
and interpreting results.
Foundations of Operations Management This module introduces a
crucial basic function of business – putting plans into action to achieve
a physical result.You will look at production and distribution, and
the systems and resources involved.Various methods for managing
operations used to achieve effectiveness and efficiency, or enhance
quality, are examined.You will also gain hands-on experience in working
with charts and network diagrams aimed at reducing complex tasks
to a series of component phases, and other techniques essential for
managing operations effectively.
Identity and Culture This module encourages you to reflect on your
own identity and the variety of cultures that co-exist in the world.
It encourages active, conscious creative thinking and guides you to
apply creativity to formulate your own theories and opinions as well
as share and reflect your observations within the group.You will look
at similarities and differences between cultures and develop your own
social skills. Ultimately the module will empower you to be accountable
for your identity and recognise the value of cross-cultural collaboration
to reach creative solutions.
Mathematical and Quantitative Techniques in Business This module
will give you the confidence to apply quantitative techniques in solving
business problems. Quantitative techniques aim to minimise risk and
mitigate the effects of uncertainty, thus aiding the decision-making
process and allowing business objectives to be attained. Businesses
often have to make decisions on the efficient allocation of scarce
resources. Mathematical solutions are ideal for solving such problems,
which increasingly for multinational organisations involve global
environmental issues.
People, Environment and Business This module aims to raise
awareness of how consumer behaviour and globalisation affect the
availability of resources, and the role of business in encouraging
sustainable development.You will gain an overview of some of
the major environmental cycles and events, and learn to evaluate
business activities in relation to the natural environment and issues
of sustainability.You will acquire basic knowledge of environmental
management in service and manufacturing industries, and an overview
of environmental management and policy.