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48 / European Business School London Prospectus
Issues in Corporate Finance This module focuses on the capital
structure of a company and its influence on value.You will learn about
the main sources of funding available during a company’s lifecycle and
how to determine the most appropriate methods of financing.
Issues in Global Political Economy This module encourages you to
think critically about the wider political and economic context in which
all companies operate. You will consider some of the major current
issues, such as the global financial system, the role of technology and
conflict over resources.You will gain a broader understanding of global
business and how it is affected by its environment.
Knowledge Ecology and Sustainability A modern global organisation’s
success is no longer so much about money flow, but ‘intellectual capital’
- the knowledge and intelligence of its members, and their capacity
to collaborate.This module helps you to understand the inter-related
elements of knowledge management and organisational learning.
Law and the Corporation A major part of business activity is carried
on via the medium of registered companies, either public or private.This
module introduces the sources of company law and the legal principles
governing the operation of limited companies.You will gain awareness of
the impact of law in relation to the creation and operation of a limited
company, and to corporate activities within the financial market-place.
You will learn to apply your knowledge to particular legal situations in a
business and management context and evaluate legal rulings.
Law and the Individual The law provides a framework for the creation
and regulation of business relationships and activities. Building on
the Introduction to Business Law, this module examines the specific
areas of consumer and employment law, and a company’s legal
duties towards its customers and employees.Through an analysis
of case studies, you will explore the legal mechanisms involved in
making businesses more accountable for the protection and safety of
consumers and employees.
Luxury Brand Management and International Events This module
introduces the specific and unique characteristics of the luxury goods
industry and the different marketing techniques that are used, with a
focus on luxury events marketing.You will discover the major challenges
that are often faced by luxury companies through contemporary case
examples that emphasise the actual management of product and service
brands in the luxury business. Guest speakers form a vital part of the
programme.You will learn how to approach problems from a global
perspective, and about innovation and creation, two major components
of development and success in luxury brands internationally.
Macroeconomic Analysis:A Basis for International Comparison
This module offers an introduction to macroeconomic analysis,
covering such issues as growth, unemployment, inflation and
balance of payments. It will also give you an insight to the purposes
and limitations of fiscal, monetary and supply-side policies.You will
use real economic data to analyse the past and current economic
performance of countries across the world, as well as anticipate
their future performance.
Management Accounting This module introduces the theory and
practice of management accounting and its role in making business
decisions. It is intended primarily for non-accounting students who are
pursuing a one-semester basic management accounting course.You will
gain an overview of the financial information, conceptual framework and
presentation tools needed for planning, decision making and control.You
will learn to apply management accounting techniques in solving financial
problems, to evaluate the impact of financial decisions on the firm and
formulate strategies within an international business context.
Managerial Economics This module prepares you to think systematically
about micro-economic concepts, and evaluate the economic
environment within which business, government and consumer decisions
are made. It complements other business subjects, such as quantitative
methods and accounting, providing you with the tools to fully appreciate
the shocks that may alter the business environment and affect business
decisions in the context of international competition.
Managing the Global Supply Chain This module looks at the
importance of logistics and the management of costs in the supply
chain.You will explore the issues of transport, procurement and
outsourcing, and identify potential risks to the supply chain.You also
learn about the information technology necessary to underpin the
smooth running of the supply chain.
Market Research This module outlines the basic principles and
processes of market research and their application to practical business
situations.You will learn about the importance of research to effective
marketing decision-making, and explore the main qualitative and
quantitative research techniques.You will gain practical experience
of designing a marketing plan, developing survey questionnaires and
writing a research proposal.
Media Technology for Business Today’s business world is built
around the use and exploitation of media technology, such as video
conferencing and mobile phone advertising.This module will familiarise
you with the skills and competencies needed for using multimedia
technology, and explore the multi-media industry.You will learn how to
plan, organise and manage a team in preparing a short film project.You
will also learn to operate video cameras and other hardware, and use
specialist software to edit video, audio and images.
Mergers and Acquisitions Mergers and acquisitions (M&A) involve the
large-scale reorganisation of industries at the highest level.This module
looks at how the theories of corporate finance, economics, accounting
and financial management work in practice. It also demonstrates how
non-finance subjects such as strategy and organisational behaviour can
be applied to real-world financial problems.You will make comparisons
on the M&A phenomenon at company, industry, country and crossborder
levels.The module will help you to understand and interpret
the behaviour of capital market, economic systems and ensuing capital
investment flow phenomena.
Multinational Financial Management This module explores the
interpretation, uses and analysis of financial information and the strategic
factors that affect the operations of international organisations.You will
learn about international finance methods at both the strategic and
operational levels and apply them to problem-solving situations.