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Download the 2009 CR Review PDF 6.73MB - Tesco PLC

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Our success in <strong>the</strong> UK has led o<strong>the</strong>r<br />

countries to launch <strong>the</strong>ir own programmes.<br />

Ireland was <strong>the</strong> first and has run Computers<br />

for Schools for 11 years. Irish schools<br />

have benefited from almost £9 million<br />

worth of equipment including 3,000<br />

computers and thousands of o<strong>the</strong>r items<br />

such as scanners, printers and software.<br />

Over 1,000 schools benefited in 2008.<br />

Ireland’s twist on <strong>the</strong> scheme is to provide<br />

one school with an ‘extreme makeover’<br />

worth almost £25,000. Scoil Naisiunta<br />

Muire na nGael, Dundalk, was <strong>the</strong> lucky<br />

winner in 2008, getting a full makeover of<br />

its computing and interactive equipment.<br />

This was <strong>the</strong> seventh year of <strong>Tesco</strong> for<br />

Schools in Poland. Nearly 25,000 schools<br />

participated in <strong>the</strong> programme and<br />

6,500 schools qualified for prizes worth<br />

£1.1 million. Schools could choose<br />

from 64 different prizes included in our<br />

catalogue. The most popular prizes were<br />

stereos, volleyballs, footballs, books and<br />

digital cameras.<br />

This year our US business launched Shop<br />

for Schools. It is open to any accredited<br />

kindergarten or primary school within<br />

a three-mile radius of a store. The school<br />

in each state that raises <strong>the</strong> most money<br />

receives almost £3,000 as a cash bonus<br />

from Fresh & Easy.<br />

________________________________<br />

Total raised for Charity of <strong>the</strong> Year<br />

around <strong>the</strong> world<br />

________________________________<br />

Czech Republic<br />

Children Line £73,000<br />

Hungary<br />

Ability Park £40,910<br />

Ireland<br />

Make-A-Wish £1,100,000<br />

Malaysia<br />

MAKNA<br />

Cancer Research £65,533<br />

Poland<br />

The Happy<br />

Kids Foundation £192,004<br />

Slovakia<br />

Children Line £81,000<br />

UK<br />

Marie Curie<br />

Cancer Care £6,200,000<br />

________________________________<br />

Total £7,752,447<br />

Staff dress up for Marie Curie Cancer Care<br />

Charity of <strong>the</strong> Year<br />

Alongside our local charitable giving<br />

and our emergency giving, we also have<br />

a Charity of <strong>the</strong> Year in seven countries.<br />

This gives one charity <strong>the</strong> opportunity<br />

to be <strong>the</strong> focus of our staff and customer<br />

fund-raising each year and is a key<br />

relationship for us. The charity receives<br />

a very significant donation through a<br />

wide range of staff fund-raising activities<br />

(with a 20% corporate top-up in <strong>the</strong> UK)<br />

and customer donations.<br />

We always aim to develop long-term<br />

relationships with our Charity of <strong>the</strong> Year,<br />

and to continue contributing after our<br />

formal relationship has ended. So, for<br />

example, <strong>the</strong> British Red Cross became<br />

our official emergency partner this year,<br />

helping us make swift and efficient<br />

donations when disaster strikes abroad,<br />

following on from a successful Charity<br />

of <strong>the</strong> Year partnership <strong>the</strong> previous year.<br />

Staff in Ireland marked International<br />

Guinness World Record Day by setting<br />

a record for <strong>the</strong> ‘Largest image made<br />

with LED tea lights’. The successful record<br />

attempt was supported by Walt Disney<br />

International, helping to light a 37-feet<br />

Donald Duck image using 26,978 individual<br />

tea lights. The remarkable effort raised<br />

£16,653 for Make-A-Wish, a charity working<br />

with children who have serious illnesses.<br />

Promoting active lifestyles<br />

See page 36 for information on how<br />

we also encourage people to get active.<br />

targets<br />

• Raise £5 million across all our markets<br />

through staff and customer fund-raising<br />

• Grow Culture Centre members in<br />

South Korea to 962,400<br />

• Organise at least 750 community<br />

activities in stores or offices in China<br />

• Hold 150 community events in Poland<br />

• Extend educational project on global<br />

warming to 7,000 students in Turkey<br />

• Plant 950,000 more trees in Thailand<br />

23<br />

<strong>Tesco</strong> <strong>PLC</strong> Corporate Responsibility Report <strong>2009</strong>

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