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Economically, South Korea ranks among the ... - Evonik Industries

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<strong>Korea</strong><br />

<strong>Economically</strong>, <strong>South</strong> <strong>Korea</strong> <strong>ranks</strong> <strong>among</strong> <strong>the</strong> Asian leaders, after Japan,<br />

China and India, and is one of <strong>the</strong> world’s major economies. The country has<br />

roughly 50 million inhabitants and GDP in 2011 was around US$1,116 billion.<br />

It <strong>ranks</strong> <strong>among</strong> <strong>the</strong> technology leaders in many markets segments, including<br />

flat screen TVs, mobile phones and computer chips. Shipbuilding, <strong>the</strong><br />

chemical and automotive industries and mechanical and plant engineering<br />

are also important. <strong>South</strong> <strong>Korea</strong> focuses on top performance in <strong>the</strong><br />

technologies of <strong>the</strong> future and <strong>ranks</strong> <strong>among</strong> <strong>the</strong> international leaders in<br />

education and research.<br />

<strong>Evonik</strong> <strong>Industries</strong>, respectively its predecessor companies have been active<br />

in <strong>the</strong> <strong>South</strong> <strong>Korea</strong>n market since 1985, when a local sales office was opened.<br />

There are currently two legal entities of <strong>Evonik</strong> in <strong>South</strong> <strong>Korea</strong>: <strong>Evonik</strong><br />

Degussa <strong>Korea</strong> Ltd (EDK) as <strong>the</strong> sales platform and SKC <strong>Evonik</strong> Peroxide<br />

<strong>Korea</strong> Ltd (SEPK), a Joint Venture of <strong>Evonik</strong> (55% shareholder) with SKC for <strong>the</strong><br />

production of Hydrogen Peroxide.<br />

Total number of <strong>Evonik</strong> employees in <strong>South</strong> <strong>Korea</strong> is 90 and consolidated<br />

sales in 2011 were 172 Million Euro. The sales company EDK and <strong>the</strong><br />

administration of SEPK moved in April 2012 to Seoul’s Yeouido financial<br />

district.<br />

<strong>Evonik</strong> Degussa <strong>Korea</strong>’s biggest sales area in 2011 was Advanced<br />

Intermediates, which accounted for ca. 25% of EDK’s total sales. Biggest<br />

product of Advanced Intermediates in <strong>Korea</strong> is Isononanol Alcohol, which is<br />

used to manufacture plasticizers for <strong>the</strong> PVC industry.<br />

Promising developments are sales of Alkoxides for Bio Diesel and TAICROS<br />

for EVA films for Photovoltaic applications.<br />

The Business Unit Inorganic Materials is a very prominent supplier of Silica,<br />

Advanced and Functional Silanes to <strong>the</strong> <strong>South</strong> <strong>Korea</strong>n market. For example<br />

HD Silica has been in strong demand due to <strong>the</strong> focus of <strong>the</strong> <strong>South</strong> <strong>Korea</strong>n<br />

tire industry on green tires. An important market sector is <strong>the</strong> electronic<br />

industry, for which <strong>Evonik</strong> delivers <strong>among</strong> o<strong>the</strong>rs products for wafer<br />

polishing or Hexachlorodisilane as a precursor for <strong>the</strong> production of memory<br />

chips.


For Business Unit Performance Polymers <strong>the</strong> automotive and electronic<br />

markets are strong outlets, too. Particularly Polyamide based high<br />

performance polymers are in high and constant increasing demand, as well<br />

as PEEK polymers. The latter is used for instance in electronic applications as<br />

retainer ring for chemical mechanical polishing or in <strong>the</strong> medical sector as<br />

implants.<br />

<strong>Evonik</strong> has got a strong market position in DL-Methionine in <strong>Korea</strong>, serving<br />

its customers from local stock points.<br />

<strong>Evonik</strong> Comfort & Insulation is a leading supplier of specialty additives for<br />

polyurethane foam manufacturing for more than 50 years. Polyurethane<br />

foams are used in upholstered furniture and mattresses, car seats as well as<br />

for insulation both of refrigerators and in <strong>the</strong> construction industry. Our<br />

polyurethane additive business was launched in <strong>Korea</strong> in early 1980's and<br />

<strong>Evonik</strong> is now <strong>the</strong> market leader of Silicone Surfactant business, particularly<br />

in <strong>the</strong> rigid insulation application.<br />

Due to many years of experience of its interdisciplinary team and a highly<br />

sophisticated product portfolio <strong>Evonik</strong>’s Personal Care business line has<br />

become one of <strong>the</strong> leading suppliers to <strong>the</strong> <strong>South</strong> <strong>Korea</strong>n cosmetic industry,<br />

which is a trend setter and famous all over Asia. One of such trends was <strong>the</strong><br />

launch of <strong>the</strong> meanwhile famous BB creams, which were introduced 2007 by<br />

several <strong>South</strong> <strong>Korea</strong>n cosmetic producers. BB Cream, or "Blemish Balm<br />

Cream" has multiple functions because it combines Essence, Emulsion, Sun<br />

block, Makeup base and Foundation all in a single product. <strong>Evonik</strong> supported<br />

its <strong>Korea</strong>n customers in <strong>the</strong> development of such creams, <strong>among</strong> o<strong>the</strong>rs by<br />

introducing <strong>the</strong> products ABIL® EM90 and ABIL® WE90, which play a key role<br />

as a emulsifiers.<br />

BB Cream has widely influenced o<strong>the</strong>r Asian countries, such as Japan, Taiwan,<br />

China, Hong Kong, Singapore, etc. However, not only <strong>South</strong> <strong>Korea</strong>n brands,<br />

also famous multinational cosmetic brands are launching BB creams in <strong>the</strong><br />

global market: Lancome used brand name "B B", and Maybelline also has <strong>the</strong>ir<br />

own "B B Base" brand.<br />

The Crosslinkers Business Line occupies a leading position in Isophorone<br />

Chemistry used as raw materials of coating technology and also an important<br />

supplier of high-performance specialty polymers. Since 1980's Crosslinkers<br />

has been serving an excellent position in <strong>Korea</strong> by introduction of


Isohporone, Isophorone Diamine, Isophorone Diisocyanate with derivatives<br />

for Chemical syn<strong>the</strong>sis, Epoxy and Urethane markets.<br />

In <strong>South</strong> <strong>Korea</strong>, <strong>Evonik</strong> is also extremely well positioned in <strong>the</strong> fast-growing<br />

hydrogen peroxide market. Since summer 2008 <strong>the</strong> <strong>Korea</strong>n company SKC has<br />

been producing Propylene Oxide in Ulsan using <strong>the</strong> innovative HPPO<br />

(Hydrogen Peroxide for Propylene Oxide) process developed by <strong>Evonik</strong> in<br />

collaboration with <strong>the</strong> engineering company Uhde. Propylene oxide is a<br />

starting product for polyurethane which is used, for example, to manufacture<br />

instrument panels and cushioning for autos. The world’s first HPPO facility,<br />

which operates under license from <strong>Evonik</strong> and Uhde, started with a capacity<br />

of 100,000 metric tons p.a. The first HPPO capacity expansion to 130,000<br />

metric tons p.a. is on <strong>the</strong> way during mid 2012. The hydrogen peroxide<br />

required for this process is supplied "over-<strong>the</strong>-fence" by SKC <strong>Evonik</strong> Peroxide<br />

<strong>Korea</strong> Ltd (SEPK), <strong>Evonik</strong>’s Joint Venture with SKC, which was formed in early<br />

2011. Prior to <strong>the</strong> JV formation <strong>Evonik</strong> ran <strong>the</strong> Hydrogen Peroxide production<br />

plant wholly-owned. <strong>Evonik</strong> is <strong>the</strong> world’s second largest producer of<br />

hydrogen peroxide, an environment-friendly bleaching and oxidation agent,<br />

with a current capacity of ca 600,000 metric tons.<br />

With <strong>South</strong> <strong>Korea</strong>’s location at <strong>the</strong> heart of <strong>the</strong> dynamic East Asian region and<br />

its excellent infrastructure, <strong>Evonik</strong> sees ideal prospects of expanding<br />

business in this market in <strong>the</strong> future.

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