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MANAGEMENT DISCUSSION AND ANALYSIS (CONTINUED)<br />
GEOGRAPHICAL SEGMENTATION<br />
Geographically, the US continued to be the Group’s key export market, representing 62% of total turnover during the period under<br />
review, compared to 58% in 2011. The increase was largely from acquisitions such as Fishman & Tobin, Crimzon Rose, and<br />
Loyaltex. Period on period, turnover increased by 11%, reflecting growth in both the trading and distribution businesses.<br />
Europe accounted for 18% of turnover, compared to 22% in 2011. The drop in percentage of total turnover was attributed to the<br />
increase from other markets, in particular the US and China. Turnover dropped by 13% comparing with same period last year,<br />
which was mainly attributed to weaker overall consumer sentiment in Europe.<br />
Asia (including Japan) accounted for 13% of the Group’s turnover, of which, China accounted for 6% with turnover growing by 6%<br />
period on period. This reflected the flow of business in LF Asia and LF Logistics.<br />
Turnover in Canada, Australasia, and Central & Latin America accounted for 3%, 2% and 1% of the Group’s total turnover<br />
respectively. Turnover declined in Canada and Australasia by 9% and 19% respectively, but Central & Latin America recorded<br />
32% turnover growth. South Africa & the Middle East represented less than 1% of Group’s turnover, an increase of 23% in<br />
turnover from the same period last year.<br />
ACQUISITIONS<br />
During the first half of 2012, the Group signed 4 acquisitions for the Group’s Trading Network. Turnover and profit before tax from<br />
newly acquired companies were approximately US$110 million and US$24 million respectively for 2011.<br />
The new additions to <strong>Li</strong> & <strong>Fung</strong>’s Trading Network include the acquisitions of Algreta Solutions <strong>Li</strong>mited, Palamon (International)<br />
Ltd., Added Extras, LLC and Dragon Concept HK Ltd.<br />
Algreta Solutions <strong>Li</strong>mited (trading as Catalyst) was acquired in February and is a source tagging recycling solution provider<br />
with the capability to apply electronic article surveillance (EAS) tags on retail merchandise at the manufacturing source. With<br />
this acquisition, the Group is able to offer its customers cost-saving solutions that increase the effectiveness of security tagging,<br />
enhance efficiency of store labor and reduce retail shrink through the supply chain.<br />
In March <strong>Li</strong> & <strong>Fung</strong> acquired Palamon (International) Ltd., a leading role-play, costumes and party accessories trading company<br />
servicing mass retailers and toy retailers. The acquisition brings in talent and expertise in the costume and party categories, which<br />
will complement the Group’s product offerings in the seasonal and kids businesses.<br />
During the same month <strong>Li</strong> & <strong>Fung</strong> acquired Added Extras, LLC, a leading marketer of licensed youth cosmetics and personal<br />
care products based in New York. The acquisition further broadens the Group’s capabilities and product categories, and it further<br />
expands our beauty business.<br />
In June the Group acquired Dragon Concept HK Ltd., a design driven virtual manufacturer supplying fashion bags, shoes and<br />
accessories to the mid-tier and high-end markets. The acquisition further strengthens <strong>Li</strong> & <strong>Fung</strong>’s expertise and knowledge in<br />
product development and the production of bags, shoes and accessories, and it creates synergies with its existing business.<br />
LICENSING DEALS<br />
During first six months of 2012, the Group signed 6 licensing deals.<br />
In the men’s & kids apparel area, the Group signed a licensing agreement with Geoffrey Beene for their men’s sportswear in<br />
April and with Nautica for their dress shirts in June. In the women’s apparel area, <strong>Li</strong> & <strong>Fung</strong> completed a number of licensing<br />
agreements with proprietary brands, namely Narciso Rodriguez, which is exclusive at Kohl’s and Marilyn Monroe, which is<br />
exclusive at Macy’s. The Group also entered into licensing agreements with Lulu Guinness and Jonathan Adler in the accessories<br />
and home area, both exclusive at JC Penney.<br />
LI & FUNG LIMITED | INTERIM REPORT 2012<br />
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