Mix It Up Project Report: Building New Audiences - Multicultural Arts ...

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Cultural Background Mix It Up Research Project 2006 - 16 - Centre For Leisure Management Research A challenging audience development argument is that it is about removing barriers connected with cultural background. People who speak a language other than English at home were perceived as having a different cultural background from the dominant groups of highly-educated, well-to-do people who usually visit the Arts Centre. Distinction by language was therefore identified as a variable for analysis. While English speaking attendees are still the dominant group visiting the Arts Centre for Mix It Up, there is a significant 25 percent in total of attendees from other language groups. Cultural background for Mix It Up was much more broadly spread than it is traditionally at Arts Centre performances. 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0 Cultural Background - Mix It Up vs the Arts Centre 2005/2006 86% 76% English 11% 15% Other European 2% 2% 1% Asian the Arts Centre 05/06 Mix It Up Events Note: This graph relates to the first language spoken at home. As may be expected from a program which centers on multiculturalism, Mix It Up attracted larger numbers of people who predominately speak languages other than English at home. English was the first language spoken at home for 76% of attendees. This figure is down 10% for Arts Centre events 2005/2006. Other European languages were up from 11% to 15% and languages other than Asian or European languages (particularly African/Middle East) were up from 1% of audiences to 8% of audiences. Cultural background of audiences to a large extent reflected the cultural background of the performers and artists. The Mix It Up program comprised: • Music Program – Specifically curated concerts in Hamer Hall featuring international and local artists that engage the local community. A feature is extensive free public programs that give all visitors to the Arts Centre the opportunity to experience the sights, sounds and tastes of different cultures. Other 8%
Mix It Up Research Project 2006 - 17 - Centre For Leisure Management Research • Theatre Program – Presentation of major international performing arts companies particularly featuring dance, physical theatre and circus. Extensive free public programs offer an insight into the creative processes of the artists and arts making. • Exhibitions – Presentation of an exhibition Meeting Place Keeping Place featuring the work of local culturally diverse artists exploring issues of identity and place. • Creative Development projects – Providing access points for local artists from diverse cultural backgrounds through the commissioning of creative development projects. Artists working in a diverse range of performing arts genres will plant the seeds for the creation of new works. This project nurtures emerging artists which will encourage the development of a more diverse creative arts industry in Victoria. There was only one Asian event, Cloudgate. Therefore small totals of Asian audiences are not surprising. A list of all Mix It Up events is: Playhouse: Dance Brazil performances, master classes, workshop, post show talks, exhibition (Brazil) State Theatre: Cloudgate performances, master class, exhibition (Taiwan) Complexions performances, master class, dance class, post show talk, exhibition (United States) 7 Fingers performances, workshop, master classes, exhibition (French Canadian) Hamer Hall: Africa! performance, workshops, foyer activities, exhibition (Senegal) Sing Sing 2 performance, workshops, and foyer activities, exhibition (Papua New Guinea, Torres Strait Islands, Indigenous) Pulse Heartbeat performance, workshops, foyer activities, exhibition (Turkey & Egypt) Vive La Fiesta performance, workshops, foyer activities, exhibition (Cuba and Latin America) Visible performance, foyer activities & marketplace, exhibition (Indigenous and African refugee communities) Cariba performance, foyer activities, workshops, exhibition (Caribbean) Sunday Soapbox Series discussions (various artists on panels) Fairfax, GAG, Spiegeltent, Playhouse: Our Backyard performances, exhibition, activities & marketplace (Gypsy, Turkey, East Timor, Indigenous, Latin American)
Page 1 and 2: Mix It Up Project Report: Building
Page 3 and 4: Executive Summary The Arts Centre t
Page 5 and 6: Key Learnings The key learnings fro
Page 7 and 8: Methodology Mix It Up Research Proj
Page 9 and 10: Mix It Up Research Project 2006 - 9
Page 13 and 14: Type Mix It Up Research Project 200
Page 15: Mix It Up Research Project 2006 - 1
Page 21 and 22: Price Mix It Up Research Project 20
Page 31 and 32: New Ways of Working: Towards a New
Page 33 and 34: Conclusions and Recommendations Mix
Page 37 and 38: Fine tuning Incremental evolution F
Page 39 and 40: A Model of Multicultural Learning C
Page 43 and 44: The aims of the Mix It Up program w
Page 49 and 50: Roles Played by Stakeholders Mix It
Page 53 and 54: Summing up… Mix It Up Research Pr
Page 55 and 56: References Mix It Up Research Proje

Mix It Up Project Report: Building New Audiences - Multicultural Arts ...

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