Mix It Up Project Report: Building New Audiences - Multicultural Arts ...
Mix It Up Project Report: Building New Audiences - Multicultural Arts ...
Mix It Up Project Report: Building New Audiences - Multicultural Arts ...
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Methodology<br />
<strong>Mix</strong> <strong>It</strong> <strong>Up</strong> Research <strong>Project</strong> 2006<br />
- 7 -<br />
Centre For Leisure Management Research<br />
The <strong>Multicultural</strong> <strong>Arts</strong> Audience research project has two key elements:<br />
- An audience analysis of attendees of the <strong>Mix</strong> <strong>It</strong> <strong>Up</strong> program – including both quantitative and<br />
qualitative explorations, and<br />
- A stakeholder study to understand the effectiveness of the <strong>Mix</strong> <strong>It</strong> <strong>Up</strong> model as an audience<br />
development tool.<br />
This report provides the results of both elements of the project. The methods used in both elements of the<br />
evaluation are outlined in the following two sections.