24.03.2013 Views

Mix It Up Project Report: Building New Audiences - Multicultural Arts ...

Mix It Up Project Report: Building New Audiences - Multicultural Arts ...

Mix It Up Project Report: Building New Audiences - Multicultural Arts ...

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

Methodology<br />

<strong>Mix</strong> <strong>It</strong> <strong>Up</strong> Research <strong>Project</strong> 2006<br />

- 7 -<br />

Centre For Leisure Management Research<br />

The <strong>Multicultural</strong> <strong>Arts</strong> Audience research project has two key elements:<br />

- An audience analysis of attendees of the <strong>Mix</strong> <strong>It</strong> <strong>Up</strong> program – including both quantitative and<br />

qualitative explorations, and<br />

- A stakeholder study to understand the effectiveness of the <strong>Mix</strong> <strong>It</strong> <strong>Up</strong> model as an audience<br />

development tool.<br />

This report provides the results of both elements of the project. The methods used in both elements of the<br />

evaluation are outlined in the following two sections.

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!