Mix It Up Project Report: Building New Audiences - Multicultural Arts ...

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Attribute % Indicating Attribute ‘Very’ Descriptive of the Arts Centre & Its Staff Total Arts Centre 05/ 06 % Total % By performance Total Mix It Up Cloud Gate Welcoming 85 77 75 85 79 67 66 89 Confident 76 66 62 68 71 70 48 74 Committed 73 64 62 68 66 62 52 74 Energetic 49 42 40 45 43 48 34 41 Adventurous 18 16 12 16 19 25 3 11 Complexi ons 7 Fingers Mix It Up Research Project 2006 - 24 - Centre For Leisure Management Research Furthermore, people attending Mix It Up events felt less welcome than traditional attendees at Arts Centre events. It is to be expected that Arts Centre patrons who are less familiar with the venue derive less satisfaction from attending it. This was the case with the Mix It Up program. Tactics used to overcome the lack of familiarity were covered in the previous section. 5. Experience 100% 80% 60% 40% 20% 0 Hamer Hall came alive. (Administrator, The Arts Centre) 80% 65% Very satisfied 18% 30% Fairly satisfied Vive La Feista Overall Satisfaction - Mix It Up vs the Arts Centre 2005/2006 Visible 5% 1% 0% Not very satisfied the Arts Centre 05/06 Mix It Up Events 1% Cariba Not at all satisfied Levels of satisfaction varied according to the performance people attended. The lowest levels of satisfaction came from those attending Vive La Fiesta and Cariba which strongly influenced overall levels. The highest levels of satisfaction were for 7 Fingers (83% of attendees very satisfied) and Complexions (74% of attendees very satisfied). These figures are not surprising. Qualitative data from stakeholder interviews indicated that
Mix It Up Research Project 2006 - 25 - Centre For Leisure Management Research performances varied in quality. Vive La Fiesta had some major poor sound reproduction issues. The headlining international act for Cariba was of poor quality. Quality of performance and repertoire were excellent for 7 Fingers and Complexions. These comments were consistent across both qualitative and quantitative analyses. These levels of satisfaction did not affect attendees likelihood of them returning to the Arts Centre compared with other events with higher levels of satisfaction staged at the Arts Centre in 2005/2006, as seen in the table below.
Page 1 and 2: Mix It Up Project Report: Building
Page 3 and 4: Executive Summary The Arts Centre t
Page 5 and 6: Key Learnings The key learnings fro
Page 7 and 8: Methodology Mix It Up Research Proj
Page 9 and 10: Mix It Up Research Project 2006 - 9
Page 13 and 14: Type Mix It Up Research Project 200
Page 21 and 22: Price Mix It Up Research Project 20
Page 23: Mix It Up Research Project 2006 - 2
Page 31 and 32: New Ways of Working: Towards a New
Page 33 and 34: Conclusions and Recommendations Mix
Page 37 and 38: Fine tuning Incremental evolution F
Page 39 and 40: A Model of Multicultural Learning C
Page 43 and 44: The aims of the Mix It Up program w
Page 49 and 50: Roles Played by Stakeholders Mix It
Page 53 and 54: Summing up… Mix It Up Research Pr
Page 55 and 56: References Mix It Up Research Proje

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