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and education about the native valuable species and<br />

commercialization at local level to deal with<br />

market involvement of the native species. But, all<br />

these four factors need not work together<br />

simultaneously, rather domination of materialistic<br />

and commercial values and practices, which often<br />

unsustainable in operation in society. This C4<br />

continuum, if done consciously well, by keeping<br />

the protection of IBCD richness in mind, it can<br />

turn out to be an effective approach and strategy<br />

for biodiversity conservation, more so that in<br />

outside protected areas. In rural and tribal areas of<br />

a country like India where multi-lingual, multiethnic<br />

culture dominates, even without any legal or<br />

regulatory mechanism, there is much scope for this<br />

C4 approach as a strategy to “protect and<br />

encourage customary use of biological resources in<br />

accordance with traditional cultural practices that<br />

are compatible with conservation or sustainable use<br />

of requirements”- the article 10 (c) of CBD. The<br />

study benefitted in strengthening this C4<br />

continuum as described below.<br />

1.Strengthening Conservation<br />

The 2006 <strong>IUCN</strong> Red List of Threatened Species<br />

that includes 350 vascular plant species from India<br />

carries many endangered species in which 203 are<br />

found in the Western Ghats. The once wide spread<br />

'trees of outside forests' in the moist hilly regions<br />

of many parts of Western Ghats are getting<br />

vanished because of logging for wood, agricultural<br />

development, pioneer settlements, drought, and<br />

forest fires. Most of these species could be<br />

multiplied and raised as agro-forestry.<br />

Conservation succeeds only when people<br />

understand the value of it and cooperate in such<br />

efforts whole-heartedly. The present study<br />

attempted to raise awareness of the public and the<br />

leaders of religious institutions like temple, church<br />

and mosque about the 'cultural and biological<br />

richness' of the region and importance of<br />

conservation of such richness and diversity. There<br />

were 7153 seedlings raised in the five species and<br />

contributed to a '50,000 RET Tree Planting<br />

Campaign' under an initiative of M. S.<br />

Swaminathan Research Foundation’s Saving<br />

Endangered Species. Such a Tree planting campaign<br />

that aimed at enhancing the tree diversity in<br />

protected forests and outside forest areas in shade<br />

grown coffee plantations will be a most efficient<br />

and economical way to curb atmospheric carbon to<br />

a greater extend. There is however, the allocation<br />

of resources for research and development of<br />

knowledge and sciences of local communities<br />

about conservation is very inadequate today in this<br />

part of the country. Support to cultural and<br />

community based institutions is required to help<br />

effective practices in community conservation and<br />

23

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