Oerlikon Schlafhorst Express - Oerlikon Schlafhorst - Oerlikon Textile

Customers & markets
Fruit of the Loom sets the trend
In the new marketing campaign, Fruit of the
Loom uses not only the logo “Fruit of the
Loom” for the certificated T-shirts and
sweatshirts but also the logo “Belcoro”. The
slogan “Softer feel for Comfort” that is
added to the Belcoro label calls attention to
the soft and comfortable character of the
textile fabric thanks to the use of the Belcoro
yarns. Another highlight is the excellent
quality when printing the Belcoro T-shirts
and sweatshirts, which is valued not only by
Fruit of the Loom customers worldwide. In
spite of its 150-year company history, Fruit
of the Loom is a company that is constantly
evolving. Progress means accepting new
challenges and realising these for the benefit
of the company. More than 600 people are
employed at the Morocco plant and each of
them makes a contribution to generating
an end product that meets today's quality
standards. In doing so, they are supported
by the Oerlikon Schlafhorst technologists in
teamwork based on partnership. If you need
another good reason for buying T-shirts and
sweatshirts from Fruit of the Loom, here it is
in one word: BELCORO!
Become a member of the Belcoro community
too! Perhaps YOUR success story will feature
here soon – we’d like that!
Fruit of the Loom's new mill in Morocco.
Oerlikon Schlafhorst Express 11
(from left to right) Fruit of the Loom Director of Textiles, Morocco, Gerard Smyth,
Oerlikon Schlafhorst Unionmatex representative Emily Mertz-Seraoui and
Oerlikon Schlafhorst Senior Sales Manager Michael Stein at the official handover
of the Belcoro certificate in Morocco.