Understanding the Millennial Mind: A Menace or ... - Big Business Zoo

iv | Table of Contents
Contents
5 Chapter 1: What Are Millennials And Where Did
We Get This Information?
What makes Millennials so different?
7 Chapter 2: Where Did This Material Come From?
Scientific Data - Not A Consultant’s Opinion
12 Chapter 4: Scientific Data, Context and Timing –
Key Elements to Clear Analysis
What Does a Guy with No Children and No
Millennial Employees Really Know?
16 Chapter 5: Millennial Quirks Or Big Problems?
“I Always Felt Like I Was Broken”
18 Generational Apartheid? “Millennials Are Broken.”
Widespread Corporate Belief – Millennials
Need to Be Fixed
19 Chapter 6: Recognizing A Millennial
Myths and Realities About Millennials
Human Being 2.0 Characteristics
22 Chapter 7: Root Causes of Millennial Evolution
How Do You Make A Millennial?
27 Chapter 8: How Do They See Themselves?
They Are Stylin’
They Are Smart
They Are Individualists This is caused by:
29 Chapter 9: Millennials In Social Networks
How do they relate to their families?
How do they create global social networks?
Text speak
31 Chapter 10: The Millennial Response to Change,
Technology and New Systems
The Rules Paradox
32 Chapter 11: What Motivates Millennials?
How Is This Different From Previous Generations?
36 Chapter 12: “Crash Test Geniuses”(© 2006
Degraffenreid)
Reset/Reboot
38 Chapter 13: What Is Their View of the Future?
Educational relevance
Family
Millennial’s Role As “Consumer”
41 Chapter 14: The Dark Side of the World of Millennials
They Really Are Wired Differently
The Most Medicated Generation “ADD”, Autism,
ADHD
Depression/suicide
Obesity, Diabetes and Heart Disease
43 Chapter 15: Millennials Are Your New Workforce
The Millennial Paradox
47 Chapter 16: Entry-Level Millennials
Creating a “Winnable Game Worth Playing”
for Them
49 Chapter 17: College Level Millennials - Premium
Grade?
Don’t Waste This Expensive, Expansive Blend