03.04.2013 Views

Understanding the Millennial Mind: A Menace or ... - Big Business Zoo

Understanding the Millennial Mind: A Menace or ... - Big Business Zoo

Understanding the Millennial Mind: A Menace or ... - Big Business Zoo

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

sufficiently remote vantage point, a point<br />

from which persons would appear to be<br />

small moving dots ...<br />

We should see that <strong>the</strong>se dots do not<br />

randomly approach one ano<strong>the</strong>r, that some<br />

are usually toge<strong>the</strong>r, some meet often,<br />

some never ...<br />

If one could get far enough away from it,<br />

human life would become pure pattern."<br />

Analysis of Social Netw<strong>or</strong>ks is based on <strong>the</strong><br />

intuitive notion that <strong>the</strong>se patterns are<br />

imp<strong>or</strong>tant features of <strong>the</strong> lives of <strong>the</strong> individuals<br />

who display <strong>the</strong>m. This kind of<br />

intuition is probably as old as humankind. It<br />

is implied, f<strong>or</strong> example, by <strong>the</strong> relative<br />

stress put on descent lists in <strong>the</strong> Bible.<br />

Beginning in <strong>the</strong> 1930s, a systematic<br />

approach to <strong>the</strong><strong>or</strong>y and research, based<br />

on this notion, began to emerge. In 1934,<br />

Jacob M<strong>or</strong>eno introduced <strong>the</strong> ideas and<br />

tools of sociometry. At <strong>the</strong> end of W<strong>or</strong>ld<br />

War II, Alex Bavelas founded <strong>the</strong> Group<br />

Netw<strong>or</strong>ks Lab<strong>or</strong>at<strong>or</strong>y at M.I.T.<br />

It was not until <strong>the</strong> 1970s, when modern<br />

discrete combinat<strong>or</strong>ics (particularly graph<br />

UNDERSTANDING THE MILLENNIAL MIND: A MENACE OR AMAZING? | 9<br />

<strong>the</strong><strong>or</strong>y) experienced rapid development<br />

and relatively powerful computers became<br />

readily available, that <strong>the</strong> study of Social<br />

Netw<strong>or</strong>ks really became recognized as an<br />

interdisciplinary specialty.<br />

Since <strong>the</strong>n its growth has been rapid. Today<br />

it has become an inter-national eff<strong>or</strong>t with<br />

its own professional <strong>or</strong>ganizations, textbooks,<br />

journals, research centers, training<br />

centers and computer programs designed<br />

specifically to facilitate <strong>the</strong> analysis of structural<br />

data.<br />

Root Cause Analysis<br />

Let’s go back to <strong>the</strong> ma<strong>the</strong>matics of <strong>the</strong><br />

call center situation. I had to find <strong>the</strong><br />

significant variables. What really changed?<br />

What is different? Everyone knows that<br />

every generation has a falling out with<br />

<strong>the</strong>ir parents. If it is not loud music, it<br />

is Mohawks, tattoos, drugs, etc. Every<br />

generation has had this schism with <strong>the</strong>ir<br />

parents. I ask groups: “How many of you<br />

did not have a breaking issue with your<br />

parents?” and maybe one person raises<br />

<strong>the</strong>ir hand (I’m sure <strong>the</strong>y are <strong>the</strong> <strong>or</strong>phans).<br />

So, this always happens. Except, what<br />

we are talking about is NOT that! This is<br />

not <strong>the</strong> same-old, same-old routine that<br />

happens with every generation. This is<br />

really very different on a lot of levels and in<br />

a lot of ways.<br />

Mostly <strong>the</strong> people that have been researching<br />

this issue have been looking at “How<br />

are <strong>the</strong>y different?” That is not a bad thing<br />

to look at, but “Why?” is even better. The<br />

most imp<strong>or</strong>tant question to start with is<br />

“When?” When did it become different?<br />

What is <strong>the</strong> far<strong>the</strong>st back we can look?

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!