Understanding the Millennial Mind: A Menace or ... - Big Business Zoo

8 | Free eBook Part 1: What Is A Millennial And How Do We Know They Are Different?
Because their environment and their culture
have predisposed them to a particular set
of assumptions and a particular way of
thinking, they are literally the most disenfranchised,
disrespected generation of any
group or demographic that I can think of,
since perhaps blacks during the Jim Crow
era. Now some of you may rankle at that
analogy but I can defend it. I think you will
see why it is a fair analogy as we continue
and this will be covered more in depth in an
upcoming section.
Remember, I am not presenting this material
based on anecdotal stories, these incidents
indicated a new pattern and study of
that pattern using Social Network Analysis,
Behavioral Statistics and Root Cause Analysis
revealed this clearly defined, unique and
amazing demographic group – Millennials.
Social Network Analysis
What is Social Network Analysis?
Social Network Analysts believe that how
an individual lives depends in large part on
how that individual is tied into the larger
web of social connections. Many believe,
moreover, that the success or failure of
societies and organizations often depends
on the patterning of their internal structure.
From the outset, the network approach
to the study of behavior has involved two
commitments:
(1) It is guided by formal theory organized
in mathematical terms
(2) It is grounded in systematic analysis
of empirical data.
This scientific specialty has found important
applications in organizational behavior,
inter-organizational relations, the spread of
contagious diseases, mental health, social
support, the diffusion of information, animal
social organization and business /marketing
development.
Social Network Analysis is used in large
corporations and organizations as a diagnostic
tool that gives a bird’s-eye view of
the organization’s knowledge capital.
♦ An organization’s collective knowledge
and experience, embodied in informal
networks, is its most valuable asset
during times of change.
♦ With little effort, small but pivotal changes
have substantial impact on business
performance and therefore on the bottom
line.
♦ Social Network Analysis is the most effective
method of saving money because it
targets the causal and most costly asset:
human capital, rather than treating symptoms
with reactive policies.
History of Social Network
Analysis
Social Network Analysis emerged from the
need to understand the complexities of
human behavior in groups at a more objective
and scientific level than either psychology
or sociology. It is devoted to identifying
and unraveling the intricate patterns
of people and their networks. It is about
the kind of patterning that Roger Brown
described when he wrote:
"Social structure becomes actually visible
in an anthill; the movements and contacts
one sees are not random but patterned. We
should also be able to see structure in the
life of an American community if we had a