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Marketing and Communications The marketing team underwent significant change and growth during 2011. A renewed focus on internal service, assisting the Kindergarten Project team and supporting services, branch and affiliate, has improved the C&K brand awareness throughout Queensland. Enabling and assisting the existing branch services while preparing for the opening of 65 new kindergartens required significant planning, teamwork, analysis and ensuring the budget was used effectively to achieve the desired outcomes – increased enrolments and waiting list applications for 2012 and beyond. In March 2011, C&K sought the services of an external marketing consultancy to develop a strategy to create the launching pad for the remainder of the 2011 marketing activities. Reviewing and providing marketing collateral to assist in the promotion of the Kindergarten Project, all branch and affiliate services, C&K College of Early Childhood, Aboriginal and Torres Strait Islander Programs and general C&K branding was a major activity for the first half of the year. Advertising In 2011, C&K conducted significant advertising throughout Queensland. The purpose was to maximise the brand awareness of C&K, leverage from the Queensland Government “kindergarten” advertising campaigns and ultimately increase enrolment numbers for the new 65 kindergartens opening in 2012 as well as existing branch and affiliate services. Historically, advertising has been managed by individual services, which can lead to inconsistent messages and cost inefficiencies. The new approach has been well received by services. Media mentions From July to December, C&K was mentioned the media (press/radio/TV) approximately 55 times. The majority of mentions were in favour of C&K – new services, grants, longevity of teaching staff, and fundraising outcomes. Negative publicity was for service closures and the national trend of fee increases in the early childhood sector. 32 | C&K Annual Report 2011 Community engagement An integral part of the Kindergarten Project involved on the ground community engagement. The range of activities maximised the local promotion of the C&K brand and for all services, branch and affiliate from the Gold Coast, Logan, Ipswich, Sunshine Coast, Toowoomba, Warwick, Bundaberg, Mackay, Proserpine, Townsville and Cairns. • 65+ community engagement sessions • Regional show days • Shopping centre displays • Weekend markets • School fetes Capital investment • Website project A significant project commenced in September 2011 for a new C&K website design and functionality, customer management system, electronic newsletter subscription and social media applications. The project is due to launch mid 2012. • Event equipment C&K invested in outdoor banners, tent and indoor displays to be used at conferences and community engagement activities. All equipment features the C&K brand and provides a professional platform for C&K activities. In 2011, the marketing and communications team have set the foundation for strong years ahead which will benefit the C&K brand and all services in developing consistent professional resources, ensuring the mission statement of where children come first is achieved. Nicola Duhig B.Bus (Marketing) Marketing & Communications Manager
Corporate Services The Corporate Services team experienced significant change in 2011, as the focus was on improving the governance, financial and procurement processes and planning for future IT infrastructure needs of a growing organisation. The reviews resulted in improvements in these areas and an alignment to the overall objective of corporate services, including the delivery of timely, accurate reports, strong and robust internal controls, and the provision of leading edge technological solutions to C&K. Information Technology In 2011 the IT team commenced major projects to implement changes to the infrastructure and business solutions to provide greater efficiencies, in time and cost for C&K. In July 2011, the board approved C&K to enter into partnering arrangements for the outsourcing of all IT data storage to an offsite private cloud solution. The solution ensures that C&K has an IT platform that meets the needs of a growing organisation. The implementation commenced in October and is expected to be completed by middle 2012. A document management solution implemented across all C&K branch services is expected to reduce printing costs by 40% as well as provide future solutions that will improve business processes. Finance The Financial Controller concentrated on financial governance, audit compliance, financial accuracy and timely completion of month and year end reporting requirements. Developing robust systems to ensure future audit reports were positive was a consistent focus for the finance team. Accounts payable and receivable teams focused on the collection of the debt with a new policy approved by the board enabling C&K to implement an automatic payment system for parents to pay their debt. A greater focus on enforcing the collection policy was also implemented. As a result of the focus on financial governance, audit compliance and reporting deadlines, the financial operations team achieved all of its objectives and obtained a clean audit report stating that there were no audit issues in the 2011 year. All issues highlighted in previous years had been rectified. This is a very good result for an organisation that has grown in number of services and staff in a short period of time. Ken Fuller B.Bus (Accting, Mngt), MBA, CPA AFAIM Chief Finance and Information Officer C&K Annual Report 2011 | 33
Page 1 and 2: Annual Report 2011
Page 3 and 4: Contents Overview of 2011 2 Preside
Page 5 and 6: C&K Annual Report 2011 | 3
Page 7 and 8: President’s report Whereas my 201
Page 9 and 10: Children come first in all our thin
Page 11 and 12: Chief Executive Officer’s report
Page 13 and 14: Our vision Our mission Our values P
Page 15 and 16: Attendance at the Board meetings/Sp
Page 17 and 18: Adjunct Professor Mary Mahoney AO M
Page 19 and 20: Mrs Angie Russian Chair, C&K Manage
Page 21 and 22: Parent Advisory Groups Forum I was
Page 23 and 24: Construction 2011 saw the completio
Page 27 and 28: Key highlights • The establishmen
Page 29 and 30: Key Highlights: 1. An additional 19
Page 31 and 32: Professional development • The la
Page 33: Students Students Students 160 140
Page 37 and 38: C&K started the year impacted by na
Page 39 and 40: Financial statements C&K Annual Rep
Page 41 and 42: Statement of Financial Position As
Page 43 and 44: Statement of Cash Flows For the yea
Page 45 and 46: Notes to the Financial Statements F
Page 47 and 48: Members of the Board Declaration Fo
Page 49 and 50: Services C&K Annual Report 2011 | 4
Page 51 and 52: Affiliated Services KINDERGARTENS |
Page 53 and 54: SCOTTVILLE | SILKSTONE (BOOVAL) | S

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