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CHAPTER I-V - Digilib UIN Malang

CHAPTER I-V - Digilib UIN Malang

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<strong>CHAPTER</strong> I<br />

INTRODUCTION<br />

This chapter presents background of the study, statement of the problem,<br />

objective of the study, scope and limitation, significance of the study, and the<br />

definition of key terms.<br />

1.1 Background of the study<br />

As the students of the State Islamic University or well-known as<br />

Universitas Islam Negeri (<strong>UIN</strong>) of <strong>Malang</strong> we know that at this moment this<br />

campus has some new buildings. After the big reconstruction of the most<br />

buildings in <strong>UIN</strong>-<strong>Malang</strong> we have found there are many directional signs and<br />

warning signs posted at certain places and of course they have certain purposes.<br />

Those directional and warning signs are usually in the forms of short written texts.<br />

The policy maker may consider it as a more effective and appropriate way to<br />

convey message than the oral one. In any cases, the effectiveness of directional<br />

and warning signs depends very much on several aspects such as the readers

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