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Koh Ching Hong Managing Director South Asia David Colwell ...

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Operational focus on our top 5 priorities to deliver our<br />

Customer 1 st strategy<br />

Growing<br />

aftersales<br />

Growing<br />

market<br />

share<br />

Mix focus on stronger segments<br />

Cutting edge innovation to accelerate repeat<br />

sales<br />

Optimise the Lexus/Toyota Hybrid advantage<br />

Strengthening VFM proposition through<br />

differentiated specifications<br />

New product introductions, Model life cycle<br />

management<br />

Programs developed for growing<br />

‘out of warranty’ segment<br />

Loyalty programs including extended warranty<br />

to grow retention<br />

Broadening the product portfolio to grow sales<br />

per visit<br />

Traffic<br />

Leads/Traffic<br />

Test drives/Traffic<br />

Order/ Traffic<br />

Enquiries<br />

Booking/Enquiry<br />

Intakes/Enquiry<br />

Innovation and operational discipline to grow revenues ahead of the competition

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