Koh Ching Hong Managing Director South Asia David Colwell ...
Koh Ching Hong Managing Director South Asia David Colwell ...
Koh Ching Hong Managing Director South Asia David Colwell ...
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Programmes developed for the ageing car parc<br />
have enabled us to increase Aftersales contribution<br />
Strengthening<br />
VFM proposition<br />
Model mix<br />
management<br />
Introduced grading strategy to increase number of variants<br />
Differentiated warranty/service/loyalty offering<br />
Marketing calendar focused on value-added promotions<br />
Broadening segment coverage with new models; Suzuki Kizashi; Toyota Crown, Toyota<br />
Camry Hybrid<br />
Deepen segment penetration with new variants; Lexus RX270, Toyota Wish 1.8<br />
Refresh model line-up with special editions; Corolla (Altis) Elegance; Fortuner TRD<br />
Focus on improving segment share of higher margins premium models<br />
Suzuki Kizashi Toyota Crown Camry Hybrid Lexus RX 270 Toyota Wish
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