Jul 2011 - Issue 5 - National Federation of Fish Friers

Product Watch: KING FROST THAI FISHCAKES
For 50 years King Frost has been supplying Lincolnshire style
fishcakes to fish and chip shops the length and breadth of the UK.
Quality, consistency and convenience along with an impressive profit
potential makes them the firm favourite and now Kingfrost are about
to launch a fantastic new recipe fishcake to extend their range.
The new Thai style fishcake comes with attitude. It’s got heat, it’s got
flavour and it’s got bite. This is no ordinary fishcake. With a following
for their Lincolnshire product stronger than ever as customers look to
make their pennies go further and developed exclusively for the fish
and chip market, King Frost already know that there is going to be
huge demand for this new arrival. They believe that the new fishcake
is going to attract a whole new generation of fishcake lovers.
King Frost worked with the award winning master friers, The Petrou
Brothers, who won the UK title of Fish and Chip Shop of the year in
2007, to perfect the recipe. They also helped develop eye catching
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Hot and Spicy -
Issue 5 July 2011
Round and Nicey!
Trusted by fish friers and loved by their customers, Say the word
“Fishcake” and most operators will almost certainly reply with the
name “King Frost!”
posters and point of sale, so adding them to a menu will be straight
forward and simple. King Frost also give you great peace of mind
knowing that only the finest ingredients are used with nothing artificial
plus the award winning fish for life programme that ensures a
responsible approach to sourcing fish from sustainable stocks has
been adopted. You will be able to sell King Frost fishcakes to your
customers with confidence and deliver all the right messages.
Mark Petrou said “Working for King Frost has been a real treat.
Their development kitchen and new product launch process ensures
that they are delivering a first class product every time. To be involved
in the launch of a product that is guaranteed to be loved by
consumers is a rare honour. This is my brother, Peter’s, recipe and it
is selling better than any traditional fishcake recipe. I am proud to
be involved in this project and as an added benefit; I think the new
Thai Cake also works extremely well in a bap with sweet chilli, mayo
or ketchup.”
For further information contact our hotline 0800 132 096 or visit our website www.kingfrost.co.uk