Annual Report 2009 (1 MB, pdf) - Vasco
Annual Report 2009 (1 MB, pdf) - Vasco
Annual Report 2009 (1 MB, pdf) - Vasco
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Our top 10 customers contributed 34%, 44% and 45%, in <strong>2009</strong>, 2008 and 2007, respectively, of total<br />
worldwide revenue. There was no single customer that accounted for more than 10% of our revenue in <strong>2009</strong>,<br />
2008 or in 2007.<br />
A significant portion of our sales is denominated in foreign currencies and changes in exchange rates<br />
could impact results of operations. To minimize exposure to risks associated with fluctuations in currency<br />
exchange rates, we attempt to denominate an amount of billings in a currency such that it would provide a hedge<br />
against operating expenses being incurred in that currency. For additional information regarding how currency<br />
fluctuations can affect our business, please refer to “Management’s Discussion and Analysis of Financial<br />
Condition and Results of Operations” and “Quantitative and Qualitative Disclosures about Market Risk.”<br />
We also experience seasonality in our business. Historically, these seasonal trends are most notable in<br />
the summer months, particularly in Europe, when many businesses defer purchase decisions; however, given the<br />
relatively small size of our business, the timing of any one or more large orders may temper or offset this<br />
seasonality.<br />
We organize our sales group and report our results in two vertical markets:<br />
• Banking and Financial Institutions: Our traditional stronghold where we believe that there are<br />
substantial opportunities for future growth.<br />
• Enterprise and Application Security: Our second market that has grown into a robust source of<br />
revenue and includes:<br />
- Various corporations for network and remote access: We have enjoyed growing success in<br />
this market and have developed new products that we believe will allow us to compete more<br />
effectively for both SME (small and medium enterprises) as well as large corporations.<br />
- Other application-specific markets: Our products are being used in more than 50 different<br />
applications and we believe that we will be able to identify and leverage our knowledge with<br />
those applications to increase our penetration in the more promising markets.<br />
- E-commerce: Both business-to-business and business-to-consumer e-commerce are<br />
becoming ever more important for us.<br />
- E-government: Our revenue in this market is still small, but we are ready to take advantage of<br />
the market’s evolution.<br />
Our channel partners are critical to our success in the Enterprise and Application Security markets. We<br />
serve this market exclusively via our two-tier indirect sales channel. We train employees of our resellers and<br />
distributors on-site and in our offices. In addition, we have developed online video training software that allows<br />
us to train people worldwide, resulting in cost and time benefits.<br />
We invest in and support our channel with marketing and public relations actions. Distributors and<br />
resellers get the tools they need to be successful, such as campaigns, case studies, marketing funds and more. We<br />
expect our Enterprise and Application Security market to become even more successful in the future.<br />
Backlog<br />
Our backlog at December 31, <strong>2009</strong> was approximately $19.9 million compared to $29.1 million at<br />
December 31, 2008. We anticipate that substantially all of the backlog at the end of <strong>2009</strong> will be shipped in 2010.<br />
We do not believe that the specific amount of backlog at any point in time is indicative of the trends in our<br />
markets or the expected results of our business. Given the relatively small size of our business and the large size<br />
of potential orders, the backlog number can change significantly with the receipt of a new order or modification<br />
of an existing order, for example, shipment timing.<br />
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