november-2011

More documents

Recommendations

Info

PRAGUE CIDER You wouldn’t go to Peru for pizza or Sierra Leone for sushi, right? After all, there are certain delicacies that specific countries are known for and some that just seem odd. The Czech Republic is practically synonymous with beer. So how did a beer-drinking local introduce cider to the nation? As that famous drinker Ernest Hemingway said: “Always do sober what you said you’d do drunk. That will teach you to keep your mouth shut.” So meet Vaclav Beran, a studiouslooking 29 year old, who, along with his sister Lenka Beranova and long-time friend Petr Fila, launched Mad Apple cider a couple of years ago. “It was an eveningat-the-pub idea,” admits Lenka, 30, who looks after the business and marketing. She and Petr spent three years in the hospitality industry in Bournemouth, where they first discovered cider at a local pub. “Our first contact was funny – we didn’t know what it was,” she adds. “So Petr threw it away.” After trying out the drink a few more times, they eventually developed 60JetAway Refresher Course Mad Apple’s founders hope to educate the Czech Republic’s drinkers about their cider’s thirst-quenching charms. But can Prague’s coolest drink compete with the local beers? Words: Jacy Meyer Portrait: Jan Sochor a fondness for the stuff. When Vaclav came for a visit in summer 2007, they couldn’t wait to introduce him to it. “After a few pints, we had the idea to go back to the Czech Republic and make it there, because there’s nothing like it,” she says. “The next day we thought, is this really what we want to do?” But the idea took hold and began to, well, ferment. At school Vaclav had studied chemistry, biology and, more unusually, viticulture – the perfect bases for creating alcohol – so the process of making cider appealed to him. When Petr and Lenka returned in 2009, they went back to the wine shop in Znojmo (a major winegrowing region of the Czech Republic), where Vaclav also worked. They still run the shop; Vaclav is Mad Apple’s only full-time employee. “I visited smaller cider houses in the UK, ones that grow apples and make cider on site, to look at the technology they used,” he explains. “There are so many different types of cider: still, sparkling, dry, medium, sweet, cloudy, clear…” They started small, in their garden, brewing 1,000 litres of cider using an apple press they made themselves. Family and friends were invited to an apple taste test, where Vaclav eventually settled on eight varieties. Fermentation took about two months, and then they left it in the barrels to mature. They eventually found a brewery in Uhersky Brod, 100km away, to pasteurise, carbonate and bottle it. But then came the key question: would people actually drink it?
NOVEMBER– DECEMBER Below: Mad Apple’s Vaclav Beran raises a cheeky glass of Czech cider Jet2.com Jet2.com 61
Page 1:
YOUR PERSONAL COPY 40 PAGES OF JET2
Page 4:
WELCOME 4 JetAway Welcome Onboard H
Page 7 and 8:
One-Hit Wonder? FASHION Critics hav
Page 9 and 10: Southgate 9 Southgate, Halifax 0142
Page 11: Cathy Come Home A new adaptation of
Page 14 and 15: WORDS MADELEINE COWLEY CULTURE Norm
Page 16 and 17: IN THE KNOW Chanel Hopping A new bo
Page 18 and 19: For Those Party Eyes, There’s Viz
Page 20 and 21: Building Airfix kits is a really fu
Page 22: PHOTO PIXELEYES KIDDIE GIFTS Light
Page 25 and 26: The Cat’s Pyjamas From Mexican fr
Page 27 and 28: ‘I never had a problem with playi
Page 29 and 30: Functional Fitness Specialists MAIN
Page 31 and 32: NOVEMBER- DECEMBER Dog Sledding The
Page 33 and 34: PHOTO CORBIS Snowshoeing When we st
Page 35 and 36: ykc The Yorkshire Knee Clinic THE P
Page 37 and 38: Above: JetAway editor Robina Dam an
Page 39 and 40: Eat early - a 7pm reservation means
Page 41 and 42: PHOTO TIM WHITE NOVEMBER- DECEMBER
Page 43 and 44: Embrujo offers a wide selection of
Page 45: NOVEMBER- DECEMBER The best and sec
Page 48 and 49: TRIATHLON world, at the end of the
Page 50 and 51: STYLE FILE New York With a client l
Page 52 and 53: Carl Lost 3st 8lbs & underwent tota
Page 54 and 55: SCENIC ROUTES A-list locales and ro
Page 56 and 57: £7 Spain from £7 per day * We’v
Page 58 and 59: PORTOFINO SCENIC ROUTES Fly to Barc
Page 63 and 64: Go Mad For It Zubaty pes This dedic
Page 65 and 66: Play it safe Enjoy an injury-free s
Page 67 and 68: NOVEMBER- DECEMBER There’s spoili
Page 69: Minos Beach Art Hotel, Aghios Nikol
Page 72: INVESTMENTS Spain’s Hot New Deals
Page 75 and 76: One of the most popular winter sun
Page 78 and 79: EATING OUT Loch Fyne LEEDS, MANCHES
Page 80 and 81: PROMOTION 2 1 Samurai Japanese Rest
Page 82 and 83: MAP WHERE WE FLY ALICANTE Belfast B
Page 84 and 85: NEWS One Year On In September Jet2.
Page 86 and 87: SAFETY ONBOARD RESPONSIBLE FLYING W
Page 88 and 89: OFFICIAL LOTTERIES O F E U R O PE
Page 91 and 92: £5 OFF! WHEN YOU SPEND £30 OR MOR
Page 93 and 94: Estée Lauder Purse Spray Collectio
Page 95 and 96: Vera Wang Love Struck All you need
Page 97 and 98: Aura By Swarovski The crystal trans
Page 99 and 100: Viktor & Rolf Flowerbomb Flowerbomb
Page 101 and 102: SuperDry Black The sleek, bold line
Page 103 and 104: Jean Paul Gaultier “LE MALE” Th
Page 105 and 106: EXCLUSIVE TO JET2.COM L’Oreal Vol
Page 107 and 108: WORTH £58! Tisserand Aromatherapy
Page 109 and 110: areMinerals Get Started Kit bareMin
Page 111 and 112:
FaceContour & Tightening Créme A m
Page 113 and 114:
EXCLUSIVE TO JET2.COM Mr Tickle Sun
Page 115 and 116:
Ruffnek Multifunctional Scarf This
Page 117 and 118:
Green And Blue Beaded Charm Bracele
Page 119 and 120:
LOVED BY CELEBRITIES AND AVAILABLE
Page 121 and 122:
Jettoo Meet Jettoo the Jet2.com lio
Page 123 and 124:
Tikkers Kid’s Watchh Tikkers kid
Page 125 and 126:
SPIRITS ONLY AVAILABLE ON NON-EU RO
Page 127 and 128:
£4.00 £4.00 Sandwiches To Fly For
Page 129 and 130:
Wines 187ml £4.00 each Soft Drinks
Page 131 and 132:
Seabrook Crisps 50g £1.30 each Dor
Page 133 and 134:
Cyprus (Larnaca & Paphos) £61 fm .
show all

november-2011

Create successful ePaper yourself

Delete template?

Save as template?