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090 BUSINESS<br />
GO MAGAZINE OCTOBER <strong>2009</strong><br />
BEYOND<br />
YOUTUBE<br />
WHAT WILL THE FUTURE OF INTERNET<br />
VIDEO LOOK LIKE?<br />
BY PETER PACHAL<br />
ILLUSTRATIONS BY TYLER GARRISON<br />
The laughing baby.<br />
The fat guy in the Tron suit.<br />
The person singing “Chocolate Rain.”<br />
o many, that’s what internet videos are: short clips,<br />
typically inane, sometimes entertaining. And a few<br />
years ago, when content providers assumed that<br />
these sorts of videos were all that people surfing<br />
the web wanted to watch, that’s about all there was<br />
to see. YouTube, the only video site most people<br />
had heard of at the time, fueled this perception by limiting clips to<br />
10 minutes.<br />
Then things began to change. News channels put up live streams,<br />
big networks started featuring complete TV series episodes online,<br />
and people began uploading longer material to YouTube in multiple<br />
10-minute clips. You can still see the laughing baby, the Tron guy<br />
and Mr. Chocolate Rain, but now you can also watch them get killed<br />
when you stream the episode of “South Park” where that happens<br />
(really—it’s in Season 12). For breaking news, live streams from<br />
CNN are a couple of clicks away. Even YouTube, once the undisputed<br />
king of internet video, has to compete with upstarts like Hulu, the<br />
popular online hub created by NBC Universal and News Corp. >>
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