october-2009

SPECIAL ADVERTISING SECTION
RETAIL HEAVEN
AIRPORTS MAY BE THE KEY TO RETAIL SUCCESS.
There was a time when an
airport was just a place
to help get you from one
place to another, but not
anymore. These days,
many airports are getting spruced up,
offering more and more retail options,
from upscale Brooks Brothers to spas
for quick manicures or haircuts.
With this in mind, airports
are potentially a great place to start
your new business. They have many
characteristics that any new business
requires: great foot traffic and quality
customers—all day long and year-
round. As we come to the end of the
recession, this could be the opportune
time to get your new business off the
ground and literally take it up in the
air. And always think outside the box:
An airport arcade to keep the kids
entertained could be a success.
When it comes to restaurants and
food retail, Australian cookie franchise
Mrs. Fields is looking for franchisors in
the US and is aggressively expanding
in airports across the country. Baskin-
Robbins has introduced several new
real estate concepts that provide
interested area developers with a
range of flexible design options. Its
BR Express concept is a kiosk design
offering a convenient and simplified
solution for malls, sports arenas,
airports or other small co-branded real
estate opportunities.
While airports are definitely
a great opportunity, there can be a
long waiting list, so set your sights on
shopping centers as well. Whatever
your business passion, look for a
landlord that will ensure that someone
is always passing by your door day or
night. The following pages may inspire
you to start your own retail empire.
OCTOBER 2009 GO MAGAZINE