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Netgear had to make some compromises to<br />
keep the product at that price point. While<br />
most media sites can be played directly<br />
from the internet, the box has a convoluted<br />
way of accessing streams from Hulu<br />
and Netflix, requiring the computer to be<br />
switched on and running special software<br />
called PlayOn. In other words, the box isn’t<br />
as powerful as laptops, which are able to<br />
easily stream internet video.<br />
Because of this difference in processors,<br />
Leszinske thinks there will be difficulties<br />
in bringing internet TV to more hardware.<br />
“Most set-top boxes were designed to play<br />
video, not run apps,” he says. “You’re now<br />
running multiple software stacks on these,<br />
and they’re getting pretty complicated.<br />
That’s a big change.”<br />
s all this focus on bringing internet<br />
TV to the living room misguided?<br />
Since people are increasingly using<br />
their cell phones to watch video and<br />
more robust networks are streaming<br />
everything from YouTube clips to<br />
movies, could the future of internet TV be<br />
on smartphones instead?<br />
“The iPhone has set an expectation of<br />
an experience—getting [video] apps—in<br />
the mobile space, and others are reacting<br />
to it,” Leszinske says. He also points out<br />
that it’s the seamlessness of the experience—being<br />
able to move content from<br />
one device to the next—that’s really driving<br />
internet TV toward mobile devices.<br />
“The video should scale to your platform,”<br />
he says. “We see consumers wanting<br />
to have the same content regardless of the<br />
hardware. I think that the next big thing<br />
will be applications that spread across<br />
multiple platforms.”<br />
It’s already starting to happen. MLB.<br />
com now streams live games to iPhones<br />
over AT&T’s network. The day is probably<br />
not far off where you’ll be able to hit<br />
a button to switch the stream from your<br />
phone to your 50-inch TV, which will be<br />
performing Herculean feats of computational<br />
power to ensure your experience<br />
is seamless. If that’s the future of internet<br />
video, the picture’s looking pretty good.<br />
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