CITY CENTER HURGHADA - Promontorio

CITY CENTER
HURGHADA
Hurgada, Egypt, 2012 – 2014
RETAIL AND MIXED-USE
Location Hurghada, Egypt
Developer Arab Investment Company
Partners and Licensing Salama Structural Engineers (Dr Assaad Salama)
Programme Small shopping centre and serviced apartments
Retail GLA 19,500 sq.m (in GF + 3-storey)
Apartments GIA 8,750 sq.m (44 units plus 4 GF outlets)
Parking 400
Total GBA 36,600 sq.m (exc. parking)
Catchment Area 750,000 hab.
Estimated Investment N/A
Project Status 2012 (concept design/ construction) – 2014 (estimated completion)
Main entrance
www.promontorio.net
Serviced apartments Entrance

CITY CENTRE HURGADA
Hurgada, Egypt, 2012 – 2014
Mall
Situated between Nile and Red Sea in East
of Egypt, the small city of Hurghada (pop.
300,000) is the capital of the Red Sea and
a major tourism destination (4,5m tourists
yearly) which includes an international
airport (6,7m passengers yearly).
www.promontorio.net
Located in a plot facing Hurghada’s main
public coastline road, next to the large
all-inclusive Hilton Hurghada Resort, the
forthcoming CCH (City Center Hurghada)
is positioned as a shopping centre that
will be a shopping and entertainment
destination for tourists as well as a
convenience shopping for locals and
season residents given its proximity to the
town centre.
Food court
Level 0 Level 1 Level 2
Level 3 Level 4 Level 5
Corresponding to a change in strategy, the
project had to adapt to an ongoing building
license for a GF+3-storey steel structure.
Thus, the retail layout had to become
a straight mall with a single concourse
anchored on the GF by a hypermarket
and cinemas, and an entertainment centre
on the 4th level, with a central void. In
addition there is an L-shaped serviced
apartment building forming a square with
upscale restaurant outlets and, following
local traditions, a shisha terrace.
A: 84,31 m2
A: 10,35 m2
3 600.52 m 2
A: 23,95 m2