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CITY CENTER HURGHADA - Promontorio

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<strong>CITY</strong> CENTRE HURGADA<br />

Hurgada, Egypt, 2012 – 2014<br />

Mall<br />

Situated between Nile and Red Sea in East<br />

of Egypt, the small city of Hurghada (pop.<br />

300,000) is the capital of the Red Sea and<br />

a major tourism destination (4,5m tourists<br />

yearly) which includes an international<br />

airport (6,7m passengers yearly).<br />

www.promontorio.net<br />

Located in a plot facing Hurghada’s main<br />

public coastline road, next to the large<br />

all-inclusive Hilton Hurghada Resort, the<br />

forthcoming CCH (City Center Hurghada)<br />

is positioned as a shopping centre that<br />

will be a shopping and entertainment<br />

destination for tourists as well as a<br />

convenience shopping for locals and<br />

season residents given its proximity to the<br />

town centre.<br />

Food court<br />

Level 0 Level 1 Level 2<br />

Level 3 Level 4 Level 5<br />

Corresponding to a change in strategy, the<br />

project had to adapt to an ongoing building<br />

license for a GF+3-storey steel structure.<br />

Thus, the retail layout had to become<br />

a straight mall with a single concourse<br />

anchored on the GF by a hypermarket<br />

and cinemas, and an entertainment centre<br />

on the 4th level, with a central void. In<br />

addition there is an L-shaped serviced<br />

apartment building forming a square with<br />

upscale restaurant outlets and, following<br />

local traditions, a shisha terrace.<br />

A: 84,31 m2<br />

A: 10,35 m2<br />

3 600.52 m 2<br />

A: 23,95 m2

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