top 10 most valuable banking brands in the world - Brand Finance

07.
2011 2010
Brand Ranking 7 10
Brand Value (US$) 17,358 13,134
Brand rating AA AA
Domicile Britain
US$ millions
80,000
70,000
60,000
50,000
40,000
30,000
20,000
10,000
0
67,955
16%
60,197
12,182 11,582
19,998
7,583
56,155
13,134
50,683
17,358
2007 2008 2009 2010 2011
16%
6%
17%
MARKET CAP BRAND VALUE
45%
Investment - Banking
Retail - Banking
Credit Cards - Banking
Commercial - Banking
Wealth Management -
Banking
At US$ 17.4 billion, Barclays is the UK’s most valuable
bank. It has managed to increase its brand value by 32%
and improve its position from 10th to 7th in this year’s
global ranking.
Net Revenues increased by 44% despite Barclays
Capital, the investment banking arm of Barclays,
recording lower than expected revenues. This underpins
Barclays’ strategy to leverage its retail and corporate
banking arms and to shift away its reliance on investment
banking to drive revenue.
Barclays is still reaping the benefits of sponsoring the
English Premier League, which continues to be the most
commercially successful football league in the world. It
also rolled out the “Take One Small Step” campaign to
reinforce its positioning as ‘friendly and approachable’. In
addition their US$ 40 million sponsorship of the flagship
London Cycle Hire scheme has helped bolster its image
in the public eye, making the iconic bicycles a symbol of
Barclays’ eco-friendly initiatives.
Barclays’ financial performance coupled with its strategic
brand building efforts have resulted in a brand value
increase of US$ 4 billion.
10 © Brand Finance plc 2011