top 10 most valuable banking brands in the world - Brand Finance

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Disclaimer Brand Finance has produced this study with an independent and unbiased analysis. The values derived and opinions produced in this study are based only on publicly available information and certain assumptions that Brand Finance used where such data was deficient or unclear. No independent verification or audit of such materials was undertaken. Brand Finance accepts no responsibility and will not be liable in the event that the publicly available information relied upon is subsequently found to be inaccurate. The BrandFinance ® Banking 500 brand valuations follow IVSC guidance but will only comply with ISO 10668 Monetary Brand Valuation Standard when accompanied by detailed Legal and Behavioral analysis. The conclusions expressed are the opinions of Brand Finance and are not intended to be warranties or guarantees that a particular value or projection can be achieved in any transaction. The opinions expressed in the report are not to be construed as providing investment advice. Brand Finance does not intend the report to be relied upon for technical reasons and excludes all liability to any organisation. 34 © Brand Finance plc 2011
For further enquiries relating to this report, please contact: David Haigh CEO d.haigh@brandfinance.com Mike Rocha Managing Director m.rocha@brandfinance.com Prof. Malcolm McDonald Chairman UK m.mcdonald@brandfinance.com Contact details For further information on BrandFinance ® ’s services and valuation experience, please contact your local representative as listed below: Name of Contact Email address Australia Tim Heberden t.heberden@brandfinance.com Brazil Gilson Nunes g.nunes@brandfinance.com Canada Andrew Zimakas a.zimakas@brandfinance.com Croatia Borut Zemljic b.zemljic@brandfinance.com France James Park j.park@brandfinance.com Holland Marc Cloosterman m.cloosterman@brandfinance.com Hong Kong Rupert Purser r.purser@brandfinance.com India Unni Krishnan u.krishnan@brandfinance.com Portugal Pedro Tavares p.tavares@brandfinance.com Russia Alexander Eremenko a.eremenko@brandfinance.com Singapore Shauna Li Roolvink s.roolvink@brandfinance.com South Africa Ollie Schmitz o.schmitz@brandfinance.com Spain Pedro Tavares p.tavares@brandfinance.com Sri Lanka Ruchi Gunewardene r.gunewardene@brandfinance.com Switzerland Mike Rocha m.rocha@brandfinance.com Turkey Muhterem Ilguner m.ilguner@brandfinance.com USA Willian E Barker w.barker@brandfinance.com For all other countries, please email: enquiries@brandfinance.com www.brandfinance.com 35 © Brand Finance plc 2011
Page 1 and 2: Brand Finance ® Banking 500 The an
Page 3 and 4: Stabilisation in the market? • Th
Page 5 and 6: 01 2010 RANK: 2 30,619 $M ▲18% RA
Page 7 and 8: 02. 2011 2010 Brand Ranking 2 4 Bra
Page 13 and 14: 08. 2011 2010 Brand Ranking 8 12 Br
Page 15 and 16: 10. 2011 2010 Brand Ranking 10 13 B
Page 17 and 18: USA At the end of 2009, America’s
Page 19 and 20: CANADA In 2010, Canadian banking br
Page 21 and 22: AUSTRALIA Despite ongoing problems
Page 23 and 24: ISO 10668: New International Standa
Page 25 and 26: To do this it is necessary to under
Page 27 and 28: a charge is then made against earni
Page 29 and 30: About Brand Finance Brand Finance i
Page 31 and 32: Valuation We conduct valuation and
Page 34 and 35: BrandFinance ® Forums Brand Financ
Page 38 and 39: TOP 500 MOST VALUABLE BANKING BRAND
Page 40 and 41: Rank 2011 Rank 2010 Brand Domicile

top 10 most valuable banking brands in the world - Brand Finance

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