top 10 most valuable banking brands in the world - Brand Finance

Brand
A brand is a trademark and associated Intellectual
Property
ßrandßeta ®
Brand Finance’s proprietary method for adjusting
a weighted average cost of capital (WACC) to arrive
at a specific discount rate for each brand (based
on its Brand Rating)
Branded business
The whole business trading under particular brands,
the associated goodwill and all the other tangible and
intangible elements at work within the business
Brand rating
A summary opinion, similar to a credit rating,
on a brand based on its strength as measured
by Brand Finance’s ßrandßeta ® analysis
Brand value
The net present value of the estimated future
cash flows attributable to the brand (see Explanation
of Methodology for more detail)
Compound Annual Growth Rate (CAGR)
The year-over-year growth rate of an investment over
a specified period of time
Discounted cash flow (DCF)
A method of evaluating an asset value by estimating
future cash flows and taking into consideration the
time value of money and risk attributed to the future
cash flows
Discount rate
The interest rate used in discounting future
cash flows
Disclosed Intangibles
This represents the value of acquired intangible
assets as reported in a group’s financial statements
Enterprise value
The combined market value of the equity and debt of
a business less cash and cash equivalents
Fair market value (FMV)
The price at which a business or assets would
change hands between a willing buyer and a willing
seller, neither of whom are under compulsion to buy
or sell and both having reasonable knowledge of all
relevant facts at the time
Global Intangible Finance Tracker (GIFT)
The Brand Finance ‘Global Intangible Finance
Tracker is the most extensive report ever compiled
into intangible assets and covers over 5,000
companies in 25 countries
Glossary of Terms
Holding company
A company controlling management and operations in
another company or group of other companies
Institutional Brokers Estimate System (IBES)
A system that gathers and compiles the different
estimates made by stock analysts on the future
earnings for most of the major publicly traded
companies
Intangible asset
An identifiable non-monetary asset without physical
substance
Net present value (NPV)
The present value of an asset’s net cash flows (minus
any initial investment)
Market Capitalisation (Market Cap)
Current price per share multiplied by the number
of shares in issue
Perpetuity Growth
Is the stable growth rate assumed to be effective in
perpetuity following the last explicit forecast period
Royalty Rate
The rate at which usage-based payments are made
by one party (the licensee) to another (the licensor)
for ongoing use of the licensor’s asset, sometimes
an intellectual property right
Royalty Relief Method
Please see methodology section
Tangible Net Assets
Calculated as the total assets of a company, minus
any intangible assets such as goodwill, patents and
trademarks, less all liabilities and the par value of
preferred stock
Tangible Value
The fair market value of the monetary and physical
assets of a business
Undisclosed Intangible Value
This represents the value of the intangible assets
which are not separately reported in a group’s
financial statements (e.g. Goodwill, patents)
Weighted average cost of capital (WACC)
An average representing the expected return on all
of a company’s securities. Each source of capital,
such as stocks, bonds, and other debt, is assigned a
required rate of return, and then these required rates
of return are weighted in proportion to the share each
source of capital contributes to the company’s capital
structure
33 © Brand Finance plc 2011