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Conceptual framework: What do you think is going on?

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03-Maxwell.qxd 10/1/2004 3:13 PM Page 52<br />

52 QUALITATIVE RESEARCH DESIGN<br />

EXERCISE 3.1<br />

Creating a C<strong>on</strong>cept Map for Your Study<br />

How <str<strong>on</strong>g>do</str<strong>on</strong>g> <str<strong>on</strong>g>you</str<strong>on</strong>g> develop a c<strong>on</strong>cept map? First, <str<strong>on</strong>g>you</str<strong>on</strong>g> need to have a set of c<strong>on</strong>cepts<br />

to work with. These can come from ex<str<strong>on</strong>g>is</str<strong>on</strong>g>ting theory, from <str<strong>on</strong>g>you</str<strong>on</strong>g>r own<br />

experience, or from the people <str<strong>on</strong>g>you</str<strong>on</strong>g> are studying—their own c<strong>on</strong>cepts of<br />

what’s <str<strong>on</strong>g>going</str<strong>on</strong>g> <strong>on</strong> (d<str<strong>on</strong>g>is</str<strong>on</strong>g>cussed below in the secti<strong>on</strong> titled “Pilot Research”).<br />

The main thing to keep in mind <str<strong>on</strong>g>is</str<strong>on</strong>g> that at th<str<strong>on</strong>g>is</str<strong>on</strong>g> point <str<strong>on</strong>g>you</str<strong>on</strong>g> are trying to represent<br />

the theory <str<strong>on</strong>g>you</str<strong>on</strong>g> already have about the phenomena <str<strong>on</strong>g>you</str<strong>on</strong>g> are studying,<br />

not primarily to invent a new theory.<br />

If <str<strong>on</strong>g>you</str<strong>on</strong>g> <str<strong>on</strong>g>do</str<strong>on</strong>g>n’t already have a clear c<strong>on</strong>ceptual <str<strong>on</strong>g>framework</str<strong>on</strong>g> for th<str<strong>on</strong>g>is</str<strong>on</strong>g>, there<br />

are several strategies <str<strong>on</strong>g>you</str<strong>on</strong>g> can use to develop <str<strong>on</strong>g>you</str<strong>on</strong>g>r map. Strauss (1987,<br />

pp. 182–183) and Miles and Huberman (1994, p. 22) provided additi<strong>on</strong>al<br />

advice <strong>on</strong> how to develop c<strong>on</strong>cept maps for <str<strong>on</strong>g>you</str<strong>on</strong>g>r study.<br />

1. You can <str<strong>on</strong>g>think</str<strong>on</strong>g> about the key words <str<strong>on</strong>g>you</str<strong>on</strong>g> use in talking about th<str<strong>on</strong>g>is</str<strong>on</strong>g> topic; these<br />

probably represent important c<strong>on</strong>cepts in <str<strong>on</strong>g>you</str<strong>on</strong>g>r theory. You can pull some of<br />

these c<strong>on</strong>cepts directly from things <str<strong>on</strong>g>you</str<strong>on</strong>g>’ve already written about <str<strong>on</strong>g>you</str<strong>on</strong>g>r<br />

research.<br />

2. You can take something <str<strong>on</strong>g>you</str<strong>on</strong>g>’ve already written and try to map the theory<br />

that <str<strong>on</strong>g>is</str<strong>on</strong>g> implicit (or explicit) in th<str<strong>on</strong>g>is</str<strong>on</strong>g>. (Th<str<strong>on</strong>g>is</str<strong>on</strong>g> <str<strong>on</strong>g>is</str<strong>on</strong>g> often the best approach for<br />

people who <str<strong>on</strong>g>do</str<strong>on</strong>g>n’t <str<strong>on</strong>g>think</str<strong>on</strong>g> v<str<strong>on</strong>g>is</str<strong>on</strong>g>ually and prefer to work with prose.)<br />

3. You can take <strong>on</strong>e key c<strong>on</strong>cept, idea, or term and brainstorm all of the things<br />

that might be related to th<str<strong>on</strong>g>is</str<strong>on</strong>g>, then go back and select those that seem most<br />

directly relevant to <str<strong>on</strong>g>you</str<strong>on</strong>g>r study.<br />

4. You can ask some<strong>on</strong>e to interview <str<strong>on</strong>g>you</str<strong>on</strong>g> about <str<strong>on</strong>g>you</str<strong>on</strong>g>r topic, probing for what<br />

<str<strong>on</strong>g>you</str<strong>on</strong>g> <str<strong>on</strong>g>think</str<strong>on</strong>g> <str<strong>on</strong>g>is</str<strong>on</strong>g> <str<strong>on</strong>g>going</str<strong>on</strong>g> <strong>on</strong> and why; then l<str<strong>on</strong>g>is</str<strong>on</strong>g>ten to the tape and write <str<strong>on</strong>g>do</str<strong>on</strong>g>wn the<br />

main terms <str<strong>on</strong>g>you</str<strong>on</strong>g> use in talking about it. D<strong>on</strong>’t ignore c<strong>on</strong>cepts based <strong>on</strong> <str<strong>on</strong>g>you</str<strong>on</strong>g>r<br />

own experience rather than “the literature”; these can be central to <str<strong>on</strong>g>you</str<strong>on</strong>g>r<br />

c<strong>on</strong>ceptual <str<strong>on</strong>g>framework</str<strong>on</strong>g>.<br />

Once <str<strong>on</strong>g>you</str<strong>on</strong>g>’ve generated some c<strong>on</strong>cepts to work with, ask <str<strong>on</strong>g>you</str<strong>on</strong>g>rself how<br />

these are related. <str<strong>on</strong>g>What</str<strong>on</strong>g> c<strong>on</strong>necti<strong>on</strong>s <str<strong>on</strong>g>do</str<strong>on</strong>g> <str<strong>on</strong>g>you</str<strong>on</strong>g> see am<strong>on</strong>g them? Leigh Star<br />

(quoted in Strauss, 1987, p. 179) suggested beginning with <strong>on</strong>e category<br />

or c<strong>on</strong>cept and drawing “tendrils” to others. <str<strong>on</strong>g>What</str<strong>on</strong>g> <str<strong>on</strong>g>do</str<strong>on</strong>g> <str<strong>on</strong>g>you</str<strong>on</strong>g> <str<strong>on</strong>g>think</str<strong>on</strong>g> are the<br />

important c<strong>on</strong>necti<strong>on</strong>s between the c<strong>on</strong>cepts <str<strong>on</strong>g>you</str<strong>on</strong>g>’re using? The key<br />

pieces of a c<strong>on</strong>cept map aren’t the circles, but the arrows; these represent<br />

proposed relati<strong>on</strong>ships between the c<strong>on</strong>cepts or events. Ask <str<strong>on</strong>g>you</str<strong>on</strong>g>rself the<br />

following questi<strong>on</strong>s: <str<strong>on</strong>g>What</str<strong>on</strong>g> <str<strong>on</strong>g>do</str<strong>on</strong>g> I mean by th<str<strong>on</strong>g>is</str<strong>on</strong>g> particular arrow? <str<strong>on</strong>g>What</str<strong>on</strong>g> <str<strong>on</strong>g>do</str<strong>on</strong>g>es

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