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Conceptual framework: What do you think is going on?

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03-Maxwell.qxd 10/1/2004 3:13 PM Page 54<br />

54 QUALITATIVE RESEARCH DESIGN<br />

<str<strong>on</strong>g>you</str<strong>on</strong>g>’re studying, and different maps incorporate different understandings of<br />

what’s <str<strong>on</strong>g>going</str<strong>on</strong>g> <strong>on</strong>. You should try out alternative maps for the theory <str<strong>on</strong>g>you</str<strong>on</strong>g> are<br />

developing, rather than sticking rigidly with <strong>on</strong>e formulati<strong>on</strong>. There are also<br />

different kinds of c<strong>on</strong>cept maps, with different purposes; these include:<br />

a. an abstract <str<strong>on</strong>g>framework</str<strong>on</strong>g> mapping the relati<strong>on</strong>ship am<strong>on</strong>g c<strong>on</strong>cepts<br />

b. a “flowchart”-like account of events and how <str<strong>on</strong>g>you</str<strong>on</strong>g> <str<strong>on</strong>g>think</str<strong>on</strong>g> these are c<strong>on</strong>nected<br />

c. a causal network of variables or influences<br />

d. a treelike diagram of the meanings of words (e.g., Miles & Huberman, 1994,<br />

p. 133)<br />

e. a Venn diagram, representing c<strong>on</strong>cepts as overlapping circles (e.g., Miles &<br />

Huberman, 1994, p. 249)<br />

You can use more than <strong>on</strong>e of these in a given study; the bottom line <str<strong>on</strong>g>is</str<strong>on</strong>g> their<br />

usefulness to <str<strong>on</strong>g>you</str<strong>on</strong>g> in advancing <str<strong>on</strong>g>you</str<strong>on</strong>g>r understanding of what’s <str<strong>on</strong>g>going</str<strong>on</strong>g> <strong>on</strong>. Most<br />

of Miles and Huberman’s examples are best suited to studies of social<br />

processes; they aren’t necessarily the most useful models for a study of meanings<br />

and their relati<strong>on</strong>ship to <strong>on</strong>e another. Remember that a c<strong>on</strong>cept map <str<strong>on</strong>g>is</str<strong>on</strong>g> not<br />

an end in itself; it <str<strong>on</strong>g>is</str<strong>on</strong>g> a tool for developing theory and making that theory more<br />

explicit. Also, keep in mind that a c<strong>on</strong>cept map <str<strong>on</strong>g>is</str<strong>on</strong>g> not something that <str<strong>on</strong>g>you</str<strong>on</strong>g> <str<strong>on</strong>g>do</str<strong>on</strong>g><br />

<strong>on</strong>ce and are fin<str<strong>on</strong>g>is</str<strong>on</strong>g>hed with; <str<strong>on</strong>g>you</str<strong>on</strong>g> should go back and rework <str<strong>on</strong>g>you</str<strong>on</strong>g>r c<strong>on</strong>cept maps<br />

as <str<strong>on</strong>g>you</str<strong>on</strong>g>r understanding of the phenomena <str<strong>on</strong>g>you</str<strong>on</strong>g> are studying develops. Be careful<br />

of making <str<strong>on</strong>g>you</str<strong>on</strong>g>r map too elegant; th<str<strong>on</strong>g>is</str<strong>on</strong>g> may be the v<str<strong>on</strong>g>is</str<strong>on</strong>g>ual equivalent of what<br />

Becker called “classy writing” (1986, p. 28), and suggests that <str<strong>on</strong>g>you</str<strong>on</strong>g> may be<br />

emphasizing presentati<strong>on</strong> at the expense of insight.<br />

Different authors use c<strong>on</strong>cept maps in different ways. Novak and Gowin took<br />

a very diffuse approach—their c<strong>on</strong>cepts and relati<strong>on</strong>ships could be almost anything,<br />

and they labeled their c<strong>on</strong>necti<strong>on</strong>s in order to keep these clear. Miles and<br />

Huberman, <strong>on</strong> the other hand, were much more focused—their c<strong>on</strong>necti<strong>on</strong>s<br />

generally referred to causal relati<strong>on</strong>ships or influences. My advice <str<strong>on</strong>g>is</str<strong>on</strong>g> to aim for<br />

something in between. You can start with a fairly diffuse map, but <str<strong>on</strong>g>you</str<strong>on</strong>g> should<br />

work to focus it and to make it a map of a real theory of what’s <str<strong>on</strong>g>going</str<strong>on</strong>g> <strong>on</strong>.<br />

A key d<str<strong>on</strong>g>is</str<strong>on</strong>g>tincti<strong>on</strong>, but <strong>on</strong>e that <str<strong>on</strong>g>you</str<strong>on</strong>g> may not want to <str<strong>on</strong>g>think</str<strong>on</strong>g> about until after<br />

<str<strong>on</strong>g>you</str<strong>on</strong>g>’ve developed an initial c<strong>on</strong>cept map, <str<strong>on</strong>g>is</str<strong>on</strong>g> the difference between variance<br />

maps and process maps. (See Chapter 2 <strong>on</strong> the d<str<strong>on</strong>g>is</str<strong>on</strong>g>tincti<strong>on</strong> between variance<br />

theory and process theory.) One way to tell the difference <str<strong>on</strong>g>is</str<strong>on</strong>g> that a variance map<br />

usually deals with abstract, general c<strong>on</strong>cepts that can take different values, and<br />

<str<strong>on</strong>g>is</str<strong>on</strong>g> essentially timeless; it depicts a general causal or correlati<strong>on</strong>al relati<strong>on</strong>ship<br />

between some factors or properties of things, which are c<strong>on</strong>ceptualized as variables.<br />

A process map, <strong>on</strong> the other hand, tells a story; there <str<strong>on</strong>g>is</str<strong>on</strong>g> a beginning and an

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