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Tropical ginsberg

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54<br />

them – proved to be quite a “neon light headline attraction” for young<br />

Americans. At the same time mass media destroyed and stigmatized the<br />

beats, it also helped to turn them into what they are today. Bad publicity<br />

or good publicity was publicity anyway. Soon, the beats became an icon<br />

of counterculture. Even though most beats despised the attention they<br />

ended up receiving it due to their mass media exposure, and they<br />

certainly knew how to use it for their advantage.<br />

After the publication of “Howl,” “On the Road,” and “Junkie,”<br />

anything seemed possible in the literary scene. If one should look at the<br />

beat movement, or the American counterculture, as an edifice, its<br />

foundation would certainly be these three works. The whole spirit of the<br />

beats, and counterculture, was there: spontaneous, daring, shocking,<br />

startling, and powerful. With the publication of “On the Road” in 1958,<br />

the decade was closing its doors in a grandiose style, and, like most<br />

good closing acts, “On the Road” was definitely a ‘molto allegro’ coda<br />

whose message for the next decade echoed, “life is what you make of it,<br />

so burn, burn, burn!”

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