2009 ECHO Award - AMDIA

BRONZE
CEPSA HOPED TO SCORE THE ALL-IMPORTANT RTANT FIRST
HEATING-FUEL ORDERS OF THE SEASON. . Spotting an opportunity
with the retirement of Maldonado, Spain’s best known nown weatherman, it built a
campaign that played on its existing “Winter Lovers” vers” campaign. Reaching out
to prospects and existing customers, Cepsa provided ded customized versions of
Maldonado’s fi nal weather report online and by mail.
Knowing Maldonado would be missed, it also
sent a sticker of him to cover the screen when
his replacement arrived. Finally, Maldonado
himself confessed he was a Winter Lover, a real
coup since his spot had been sponsored by the
competitor for years. Sales rose 14% as a result.
CAMPAIGN NAME – Maldonado’s Last Weather Report
BUSINESS-TO-BUSINESS AND CONSUMER ADVERTISING
MEDIUM – Multimedia
AGENCY – Shackleton
GENERAL CREATIVE DIRECTOR – Juan Nonzioli
EXECUTIVE CREATIVE DIRECTOR – Alfonso Marian
CREATIVE DIRECTOR – Antonio Herrero
COPYWRITER – Raúl Lazcano
ART DIRECTOR – Alex Garcia
ART DIRECTOR – Maria Salomon
TELECOM NEW ZEALAND
WANTED TO PROMOTE ITS NEW
T-STICK MOBILE BROADBAND
DEVICE to business users. It targeted
top advertising creative professionals
who were early tech adopters and key
infl uencers—and mostly loyal to the
competition. A campaign recast mobile
business computing as a way to slip out
of the offi ce. Top creatives received infl atable body doubles to use as decoys, and an email
resembling an out-of-offi ce notifi cation praised the possibilities of working from a café or
the beach. These and other efforts led online to a microsite. In an industry of fewer than
2,900 people, 680 professionals visited the site and 70% registered online.
CAMPAIGN NAME – No One Will Know You Are Gone
BUSINESS-TO-BUSINESS ADVERTISING MEDIUM – Multimedia
AGENCY – RAPP New Zealand
EXECUTIVE CREATIVE DIRECTOR – Wayne Pick
HEAD OF COPY – Kim Pick
SENIOR DESIGNER – Katie Benge
MANAGING DIRECTOR – Robert Limb
ACCOUNT MANAGER – James Henson
PRODUCTION MANAGER – Marcel de Ruiter
COMMUNICATIONS /
UTILITIES
GRAPHIC PRODUCTION MANAGER – Itxaro Vicuña
PRODUCTION ASSISTANT – Ana Pérez
PHOTOGRAPHER – Ángel Álvarez
AUDIOVISUAL PRODUCTION MANAGER – Manuela Zamora
PRODUCER – Cristina Cortizas
ACCOUNT MANAGER – Sebastian Torme
CLIENT – Cepsa
DESIGNER – Cliff Li
CLIENT SERVICES DIRECTOR – Maggie Christie
CLIENT – Telecom New Zealand
MANAGER, MARKETING COMMUNICATIONS
TELECOM BUSINESS SOLUTIONS – Rebecca Smith
MARKETING MANAGER – James Perrin
MARKETING MANAGER – Mobile Competition
Telecom Business Solutions – Richard England
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