2009 ECHO Award - AMDIA

BRONZE
MOVISTAR HOPED TO MAKE THE MOST
OF ITS SPONSORSHIP of Rock Rio Madrid
as part of its global sponsorship strategy to reach
younger consumers. With 500 pairs of tickets to
the event at its disposal, it decided use the tickets
to promote the sponsorship. Using banners, emails,
text messages, and a university campaign, the company
solicited the loudest shouts from music fans.
Shouts were measured in decibels, with the loudest
contestants winning a pair of tickets, and the top
10 loudest scoring VIP passes. The site drew more
than 11,000 unique visitors from 48 countries.
CAMPAIGN NAME – Shout to Come to Rock in Rio
CONSUMER ADVERTISING MEDIUM – Multimedia
AGENCY – OgilvyInteractive
CREATIVE MANAGER – Jesús Rasines
CREATIVE MANAGER – Diego González
ART MANAGER – Deborá Martín
COPYWRITER – Angela Medina
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PRODUCER MANAGER – Javier Sanchez
MULTIMEDIA – Irene Choclan
CLIENT – Movistar
COMMUNICATIONS /
UTILITIES