2009 ECHO Award - AMDIA
2009 ECHO Award - AMDIA
2009 ECHO Award - AMDIA
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SILVER<br />
IKEA WANTED TO DRAW THE ATTENTION OF<br />
CONSUMERS WHO WOULD BE INTERESTED IN<br />
STORAGE SOLUTIONS. Naturally, their key audience<br />
included many people who live in smaller apartments.<br />
A campaign combined the idea of storage and apartments by<br />
transforming an entire apartment building into monumental<br />
IKEA drawers and boxes on a busy Frankfurt street. IKEA<br />
representatives were put on location to hand out catalogs and<br />
response postcards. The event provided exposure to 12,000<br />
passersby each day and generate local media attention. Postcards<br />
returned a response rate of nearly 18%, and the local Ikea store<br />
reported a marked rise in store traffi c.<br />
CAMPAIGN NAME – IKEA “Bigger Storage Ideas” Sampling Event<br />
CONSUMER ADVERTISING MEDIUM – Alt./Insert Media & Other<br />
AGENCY – OgilvyOne worldwide GmbH<br />
EXECUTIVE CREATIVE DIRECTOR – Michael Koch<br />
CREATIVE DIRECTOR – Thomas Hofbeck<br />
CREATIVE DIRECTOR – Lars Huvart<br />
PRODUCTION – Fabian Schrader<br />
ART BUYING – Martina Diederichs<br />
ART BUYING – Caroline Walczok<br />
RETAIL / DIRECT SALES<br />
THE TH WAREHOUSE LIMITED WANTED TO DRAW MORE<br />
MMALE<br />
CUSTOMERS TO ITS STORES. Tapping its email<br />
database, da the company sent offers to help men impress their special<br />
someone so on Valentine’s Day. The email asked men to register online<br />
and an write a personalized message to their loved one. The email also<br />
provided p special offers, including one for an all-important webcam.<br />
On O Valentine’s Day, men simply had to hold a coded ad from the<br />
newspaper n in front of their webcam to launch a customized<br />
Valentine V for their sweetheart. The launch email had an astounding<br />
48% open rate and 58% click-through, and Valentine’s Day sales<br />
rose signifi cantly.<br />
CAMPAIGN NAME – Get In On the Secret, Part 2<br />
CONSUMER ADVERTISING MEDIUM – Multimedia<br />
AGENCY – Aim Proximity<br />
CREATIVE DIRECTOR – Dave King<br />
HEAD OF INTERACTIVE ART – Aaron Goldring<br />
DIGITAL PRODUCER PRODUCE – Andrew Simpson<br />
DIGITAL PRODUCER PRODUCE – Amanda Theobald<br />
SENIOR DIGITAL DDESIGNER<br />
– Jason Vertongen<br />
TECHNOLOGY PLANNER PLA – Ian Hulme<br />
ART DIRECTOR – Dan Fastenedge<br />
ACCOUNT MANAGER – Karen Boulton<br />
ACCOUNT SUPERVISOR – Marco Bisello<br />
ACCOUNT EXECUTIVE – Sascha Riedel<br />
CLIENT – Ikea Deutschland GmbH & Co. KG<br />
PROJECT MANAGER MARKETING – Jens Helfrich<br />
ACCOUNT EXECUTIVE – Patrick Rowley<br />
WEB DEVELOPER – Cameron Crosby<br />
WEB DEVELOPER – Robin Southgate<br />
WEB DEVELOPER – Bruno Imbrizi<br />
CLIENT – The Warehouse Limited<br />
67