2009 ECHO Award - AMDIA

SILVER
THE NORWEGIAN RED CROSS WANTED
TO ATTRACT DONATIONS TO HELP
FINANCE 170 SOUP KIYCHENS that serve
160,000 hot meals daily to people—many of whom
are children—in northwest Russia, an area blighted
by poverty. The Red Cross photographed and fi lmed
Russian children, allowing prospective donors to
see and hear directly from those who would benefi t
from their generosity. The campaign—which used
direct mail, web banners, a dedicated website, and
mass transit posters to target regular donors, seniors,
and young urban types—was a major success. It
raised NOK 7.5 million, an increase of NOK 2.5
million over the Christmas
2006 campaign.
CAMPAIGN NAME – A Portion of Hope
CONSUMER ADVERTISING MEDIUM – Multimedia
AGENCY – Rapp
CREATIVE – Lena Niemi
CREATIVE – Vilde Jorfald
ACCOUNT DIRECTOR – Anders Guldbransen
PROJECT MANAGER – Hanna Vestvik
NOT-FOR-PROFIT
ADVERTISING FEDERATION OF MINNESOTA WANTED TO
INCREASE THE NUMBER OF ENTRIES the number of entries and
attendance at The Show, its awards competition and a celebration of Minnesota’s
market strength and global impact made through creative ad campaigns
and interactive breakthroughs. Targeting Twin City advertising talent, Ad
Fed Minnesota mailed and hand delivered a call for entries kit that not only
drove recipients to The Show’s website but also included four different poster
designs—all in an effort to create buzz. The campaign resulted in a 15%
increase in entries over 2007, a 50% increase in attendance, and a campaign
ROI of $162,000.
CAMPAIGN NAME – “The Show” Call for Entries
BUSINESS-TO-BUSINESS ADVERTISING MEDIUM – Direct Mail & Web Advertising
AGENCY – Infi nity Direct
CREATIVE DIRECTOR – Scott Kennedy
ACCOUNT COORDINATOR – Trent Weber
DIRECTOR OF ACCOUNT SERVICES – Katie Schmitz
COPYWRITER – Scott Jorgensen
ART DIRECTOR – Lori Baldwin
ART DIRECTOR – Kirtie Royce
ART DIRECTOR – Richard Gunderson
CLIENT – Advertising Federation of Minnesota
VICE PRESIDENT, THE SHOW – Conor Lawrence
CREATIVE – Kenneth Lamond Johansen
CREATIVE – Joachim Bjørndah
REPRO – Gorm Andresen
PRODUCTION – Plastikk Media
CLIENT – Norwegian Red Cross
EMERGENCY APPEAL OFFICER – Helen Vibe
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